| 09:00-09:30 |
Registration |
| 09:30-09:45 |
Welcome
• Prof. Miquel Lladó, Academic Director of the Meeting, IESE Business School
• Enrique Domínguez, Partner responsible for the Retail and Consumer Products, Deloitte and Meeting Co-organizer |
| 09:50-10:35 |
Global Forces That Matter – Geopolitics & Economy
Companies are operating in an increasingly complex global environment shaped by geopolitical tensions, structural economic challenges, demographic shifts, and the growing impact of climate change. This session provides a strategic overview of the external forces redefining the competitive landscape, from international conflicts and supply chain disruptions to energy, costs, and market stability.
• Ana Aguilar, Director, Deloitte
• Prof. Mike Rosenberg, IESE Business School
Moderator: Prof. Miquel Lladó, IESE Business School |
| 10:40-11:25 |
The New Consumer Reality – Six Macro trends
Consumers are changing faster than ever, and business models are changing with them. This session builds on Deloitte’s latest consumer trends study to explore how inflation, health, convenience, and sustainability are reshaping purchasing decisions.
It will examine the transformation of channels —retail, foodservice, ready-to-eat, and omnichannel— as well as emerging trends already having a tangible impact on the market, such as GLP-1 medications, longevity, the evolution of the kitchen-dining concept, European buying groups, and a competitive arena that goes well beyond traditional food players. A session designed to understand today’s consumer and anticipate what comes next.
• Alvaro Justribó, Founder, Mazinn
• Beatriz Santos, Directora Comercial, Eroski
• Daniel Ramon Vidal, Catedrático de Tecnología de Alimentos, Universidad Cardenal Herrera CEU
Moderator: Elena Izquierdo, Partner, Deloitte |
| 11:25-12:10 |
Coffee-Break |
| 12:10-12:55 |
The Invisible Cost: Rethinking Absenteeism in a Post-COVID Workforce
Absenteeism has become one of the least visible —yet most costly— challenges facing the Food & Beverage sector. In a post-COVID environment shaped by new workforce expectations, structural fatigue, cultural shifts and intense operational pressure across plants, logistics and points of sale, absenteeism impacts far more than productivity: it directly affects quality, safety, team morale and ultimately business performance.
This session invites participants to rethink absenteeism from a strategic perspective, examining its root causes —organizational, cultural and leadership-related— and exploring how companies in the sector can address it in a sustainable way. Through data, real-world experiences and innovative approaches, the discussion will focus on how to move from reactive absenteeism management to models that foster engagement, well-being and shared accountability across the workforce.
• Héctor Blasco, Director General, Umivale Activa
• Pedro Casaño, Director Global de Personas, Corporacion Hijos de Rivera SL
• Jordi Muns, General Manager of Corporate Services, Ametller Origen
• Judith Viader, Directora General, Frit Ravich
Moderator: Ignacio García, Partner, Deloitte |
| 13:00-13:45 |
Leading Through Turbulence: Turning Crisis into Strategic Opportunity
In a world of constant uncertainty, companies must go beyond crisis management and learn how to use volatility as a catalyst for transformation.
This session will showcase organizations that have successfully turned challenging situations into opportunities for innovation, business model reinvention, and competitive strengthening. A practical discussion on leading change and making strategic decisions in turbulent times.
• Ignacio Silva, President, Deoleo
• Fernando Valdés Bueno, Consejero empresas de gran consumo
Moderator: Guillermo Blázquez, Managing Director Spain and Portugal, Buhler |
| 13:45-15:00 |
Networking Lunch |
| 15:00-15:45 |
Building Tomorrow Through Technology
Technology is rapidly redefining the entire value chain. This session explores how artificial intelligence, advanced automation, AI agents and data-driven capabilities are transforming operational efficiency, productivity, talent management and customer engagement.
The goal is to understand how technology can become a tangible competitive advantage, through real-world use cases and practical examples that are already shaping the future.
• Eduardo Gómez de Tostón, CEO, Alisys
Moderator: Luis González Gugel, Partner, Deloitte |
| 15:50-16:50 |
Winning in a World of Change
The future cannot be predicted, but it can be prepared for. This session encourages participants to adopt a proactive, strategic mindset when confronting the various scenarios facing the industry.
Through strategic reflections and practical examples, it will explore how organizations can develop a future vision that combines ambition, adaptability, and long-term orientation. Because in a world of constant change, preparedness is the ultimate competitive advantage.
• Laura Erra, CEO, Liquats Vegetals
• Albert Morera, Director General, División Porcino, Grupo Vall Companys
• Jordi Morral, CEO, Europastry
Moderator: Manuel Barberá, Managing Director, CaixaBank CIB |
| 16:55-17:25 |
Closing Reflection
• Prof. Miquel Lladó, Academic Director of the Meeting, IESE Business School
• Enrique Domínguez, Partner responsible for the Retail and Consumer Products, Deloitte and Meeting Co-organizer |
| 17:25-18-55 |
Coctel & Drinks |
