PROGRAM TO BE UPDATED IN THE NEAR FUTURE
POSTPONED | Dates TBC
IESE Barcelona
Arnús i Garí, 3-7
08034 Barcelona
PROGRAM TO BE UPDATED IN THE NEAR FUTURE
The food and beverage industry is currently being subjected to public scrutiny. Society is increasingly demanding transparency and sustainability at reasonable prices, and it is doing so at an accelerated pace that calls for solutions requiring creativity and boldness in equal measure. However, these new trends in social thought are providing a vast window of opportunity for those who are capable of viewing the changes through pioneering eyes, confident that they can take control of the new reality by offering innovative value propositions.
This year’s agenda is characterized by high-impact issues such as regulatory uncertainties linked to Brexit and trade disputes that are threatening to create barriers that could have major implications for global product flows, although these are difficult to pin down. On a strategic level, major players in different sectors of the value chain are increasingly building alliances, thereby pooling their business resources and capacities to access end customers more easily in the world of omnichannel marketing.
The industry landscape is brimming with innovations and surprises and is being shaped by the continuous launch of new foodtech ventures and marketing innovations that call for brands and communication methods to be adapted to meet the new consumer needs.
We are pleased to invite companies, specialists, researchers and industry leaders to come together for the 24th IESE Food & Beverage Industry Meeting, organized with Deloitte, to engage in dialogue, reflect on the major issues that currently make up the sector’s agenda, consider the situation from a strategic point of view, address new scenarios and devise initiatives that will allow the sector to get ahead of the changes.
IESE Barcelona
Arnús i Garí, 3-7
08034 Barcelona
Claudia Escobar
IESE Industry Meetings
tel: +34 93 253 43 36
Academic Director of the Meeting
Collaborating Director
Economics and Geopolitics
In this session on the world economic and geopolitical situation, the topics for discussion and reflection will be the economic consequences of the coronavirus, Brexit and the trade war. Three leading economists will describe the main trends, uncertainties and challenges that should be addressed in the next few years.
Distribution, New Players and Innovation: Discussion of the Amazon Go Case
The current transformation of the food industry is caused by different change factors, one of which is the entry of new players at different stages of the value chain. Based on the case method used in IESE programs, the participants in this session will discuss the opportunities, changes and challenges of food distribution based on the disruptive case of Amazon Go.
Strategy, future vision and sustainability from the industry’s point of view
The transition in the food industry calls for players with real future vision who understand the scope and magnitude of the decisions to be made based on a clear, well-defined strategy. Senior managers of leading companies in the industry will share their vision, motivations and strategies for the future in the context of sustainability and the changes that society increasingly demands. Speaking about sustainable development today involves discussing corporate culture and work methods, and understanding the world and the social impact of business activity. Sustainability has become a key factor for economic growth and one of the top points on the general management agenda.
Strategy, future vision and sustainability from the retailer’s point of view
Senior managers of leading companies in the distribution and retail will share their vision, motivations and strategies for the future in the context of sustainability and the changes that society increasingly demands. More and more, sustainability is also considered a competitive edge for sensitive consumers with growing concerns that drive demand for more responsible consumption. The consumer demands transparency, authenticity and commitment from both retailers and industry players.
Global Trends in Agribusiness
Technological advances and a more professional management approach have enabled the primary sector to considerably increase productivity and improve food safety in recent years. Yet the sector is also under pressure from the need to adapt production systems to the needs of industry, regulators and consumers in relation to climate change and new social values. These demands have stirred tension and led to recent conflicts in several European countries.
Technologies, Innovation and Business Model Transformation
Innovation and technology are two levers of business model change and transformation. In this session, we’ll discuss innovation and business initiative. We’ll also talk about digitalization, technologies and advanced analytics, and their application in the industry.
How Brands Are Dealing with Savvier Consumers: Sustainable Development and Transparency as Key Factors for Change and Consumer Behavior
Influencers, likes, followers and apps such as Yuka, which provides information on products and supermarket shopping methods, form part of a reference framework that a growing number of consumers use to decide what and how to buy. Far from being void of content, these channels of influence use information on sustainable development and transparency to make decisions closely attuned to the behavior of consumers who are looking for authenticity and a commitment from the brands they have a connection with.
Health and Nutrition
It is no longer possible to understand nutrition merely from the perspective of “what we eat.” A more comprehensive view should be taken, based on the close relationship between food and health. Understanding nutrition as medicine and even understanding its preventive role is another conceptual framework. It involves understanding that health and nutrition are inseparable. Together, they constitute another factor driving the transformation of an industry that has been repeatedly called on to provide progressive solutions for human welfare.
How Companies Can Learn and Transform Based on Collaboration and Integration Models
The new reality affecting the industry has led to the emergence of numerous initiatives for cooperation between highly innovative young firms and more established major companies. These young firms contribute innovation and a fresh perspective while major companies provide resources and capacity for effective, efficient development. The fit between small and large companies does not happen automatically and can produce management challenges that involve striking a compromise between very different business philosophies and management approaches.
The 24 IESE Food & Beverage will be held for a day and a half in an online format.
The registration fee is:
In the event that we are able to combine it also in a face-to-face format,
we will communicate this in due course with the appropriate health conditions and protocols.
Payment must be made prior to program attendance.
2019 · Feeding the Future
2018 · State of Play and Future Scenarios
2017 · Sustainable Growth Strategies: Challenges and Opportunities
2016 · A Global, Creative Look at Growth, New Markets and Change
2015 · The Road to 2025 and Beyond
2014 · The Four I-Engines of the Industry
2013 · Selling Across Continents
2012 · Growth in the recession. Examples for industry and retail
2011 · In search of added value: how to get consumers, margins and competitiveness back
2010 · Food wars: counterattack brands. Rebuilding the industry’s future
