PROGRAM TO BE UPDATED IN THE NEAR FUTURE
PROGRAM TO BE UPDATED IN THE NEAR FUTURE
The new reality imposed by the COVID-19 pandemic has been the greatest test the food and beverage industry has faced in decades. In those relatively far-off early days of the coronavirus crisis, the industry displayed a resilience under extreme pressure that reflected its high professional level in terms of logistics and operations. It also provided an outstanding response in accordance with the strictest health criteria.
Despite the satisfaction for being able to meet the needs of society in the most difficult months in decades, the industry still faces tremendous challenges as a result of this new reality. COVID-19’s impact has been complex and variable. On one hand, many companies have been relatively immune to the drop in demand affecting other sectors of the economy. On the other, the restaurant and hospitality industry and its specialized food and beverage suppliers have suffered devastating losses that have forced them either to operate at a minimal level of activity or close the business indefinitely or permanently.
In this new scenario, the food and beverage industry must answer some basic questions linked to strategic leadership. Which of the industry’s key factors in the pre-COVID world are still relevant today and what priority do they have? Which ones are no longer relevant? And, finally, what new priorities and emergencies will come to light in the post-pandemic world?
In the process of answering these big questions at the next 24 IESE Food and Beverage Industry Meeting, jointly organized with Deloitte, we will discuss topics such as consumer behavior, new dynamics in the distribution sector, and the medium- and long-term prospects of the restaurant and hospitality industry. We’ll also address the impact of the crisis on key items on the industry’s agenda, including sustainability and health, as well as the role of the Spanish government, with EU support, as a player capable of moderating the crisis and providing a catalyst to relaunch the private sector toward a future that is much more economically efficient, effective and sustainable. The first online session for reflection will be held on March 8 and the second will be held on June 1-2.
Due to exceptional health and safety measures, the conference will be online
Claudia Escobar
IESE Industry Meetings
tel: +34 93 253 43 36
Academic Director of the Meeting
Collaborating Director
The first session of the 24 IESE Food & Beverage will be in an online format on March 8, 2021.
The fee for this session is:
In the event that we are able to combine it also in a face-to-face format,
we will communicate this in due course with the appropriate health conditions and protocols.
Payment must be made prior to program attendance.
2019 · Feeding the Future
2018 · State of Play and Future Scenarios
2017 · Sustainable Growth Strategies: Challenges and Opportunities
2016 · A Global, Creative Look at Growth, New Markets and Change
2015 · The Road to 2025 and Beyond
2014 · The Four I-Engines of the Industry
2013 · Selling Across Continents
2012 · Growth in the recession. Examples for industry and retail
2011 · In search of added value: how to get consumers, margins and competitiveness back
2010 · Food wars: counterattack brands. Rebuilding the industry’s future
