THE ART OF EVOLVING
Everyone is talking about the new normal, but few mention the need to adapt. Adaptive capacity is now more necessary than ever. Rather than create their own trends, major crises usually accelerate preexisting ones to produce an environment of rapid change. These changes affect all sectors of activity, especially real estate. How we live, work and shop is being questioned, along with our right to travel for pleasure (to mention the most obvious changes). And all this affects the spaces people use.
We are now forced to work in two different time frames. We have to adapt the company to short-term conditions while guaranteeing its continued solvency and responding to the needs of all stakeholders. At the same time, we must ensure feasibility in the medium and long term by anticipating the extent and direction of change.
The companies that survive will know how to adapt to changes in social and business habits and practices, the end of the pandemic, economic recovery, the energy transition, digital transformation, the political context and EU funds.