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  • 7 IESE Real Estate

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12
  • PROGRAM
  • WHO IS WHO
  • FEES
  • INDUSTRY INSIGHTS
  • PREVIOUS EDITIONS

THE ART OF EVOLVING

Everyone is talking about the new normal, but few mention the need to adapt. Adaptive capacity is now more necessary than ever. Rather than create their own trends, major crises usually accelerate preexisting ones to produce an environment of rapid change. These changes affect all sectors of activity, especially real estate. How we live, work and shop is being questioned, along with our right to travel for pleasure (to mention the most obvious changes). And all this affects the spaces people use.

We are now forced to work in two different time frames. We have to adapt the company to short-term conditions while guaranteeing its continued solvency and responding to the needs of all stakeholders. At the same time, we must ensure feasibility in the medium and long term by anticipating the extent and direction of change.

The companies that survive will know how to adapt to changes in social and business habits and practices, the end of the pandemic, economic recovery, the energy transition, digital transformation, the political context and EU funds.

Program

IESE Madrid Campus – July 1, 2021

09:00-09:15 Opening

• Prof. José Luis Suárez, Academic Director of the Meeting, IESE Business School
• Ignacio Martos, Chair, Tinsa
• Santiago Aguirre, President, Savills Aguirre Newman

09:20-10:15 Building Resilient, Sustainable Cities

• Juan José Brugera, Chairman, Inmobiliaria Colonial SOCIMI
• Lorenzo Castilla, Development & Investment Director, Unibail-Rodamco-Westfield
• Juan Antonio Gómez-Pintado, Chairman, ASPRIMA
• Belén Piserra, Business Director, Distrito Castellana Norte

Moderator: Susana Rodríguez, Chief Commercial Officer & Head of Consultancy, Savills Aguirre Newman

10:20-11:15 Key Points for Relaunching Tourism

• Mª Jesús López Solás, Chief Commercial, Network Development & Alliances Officer, Iberia
• Lucía Méndez-Bonito, CEO, B&B Hotels Spain & Portugal
• Concha Osácar, Founding Partner, Azora

Moderator: Ignacio Martos, Chair, Tinsa 

11:15-12:00 Coffee-Break
12:00-12:35 Colloquium: Designing Smart Cities for People

• Rafael de La-Hoz, Architect
• Prof. José Luis Suárez, IESE Business School

12:40-13:35 Investor Challenges and Financing Opportunities

• Ismael Clemente, CEO, Merlin Properties
• Javier García-Carranza, Group Senior Executive Vicepresident, Grupo Santander
• Vanessa Gelado, Senior Managing Director and Country Head, Hines in Spain
• José Ignacio Morales, CEO, Vía Célere

Moderator: Prof. Carles Vergara, IESE Business School

13:40-14:15 Closing

• Mr. José Luis Martínez-Almeida Navasqüés, Mayor, Madrid Local Government

Moderator: Prof. José Luis Suárez, IESE Business School

Who is who

José Luis Suárez
https://www.iese.edu/faculty-research/faculty/jose-luis-suarez/

José Luis Suárez

IESE Business School

Academic Director

Industry Meetings
Jorge Soley
https://www.iese.edu/faculty-research/faculty/jorge-soley/

Jorge Soley

IESE Business School Senior Lecturer of Financial

Academic Collaborator

Industry Meetings
Carles Vergara
https://www.iese.edu/faculty-research/faculty/carles-vergara/

Carles Vergara

IESE Business School Director of Financial Management

Academic Collaborator

Industry Meetings
Santiago Aguirre
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Santiago_Aguirre_EN.pdf

Santiago Aguirre

President, Savills Aguirre Newman

Speaker

Industry Meetings
Juan José Brugera
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Juan_Jose_Brugera.pdf

Juan José Brugera

Chairman, Inmobiliaria Colonial SOCIMI

Speaker

Industry Meetings
Lorenzo Castilla
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Lorenzo_Castilla.pdf

Lorenzo Castilla

Development & Investment Director, Unibail-Rodamco-Westfield

Speaker

Industry Meetings
Ismael Clemente
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Ismael_Clemente_EN.pdf

Ismael Clemente

CEO, Merlin Properties

Speaker

Industry Meetings
Javier García-Carranza
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Javier_Garcia_Carranza_EN.pdf

Javier García-Carranza

Group Senior Executive Vicepresident, Grupo Santander

Speaker

Industry Meetings
Vanessa Gelado
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Vanessa_Gelado_ESP.pdf

Vanessa Gelado

Senior Managing Director and Country Head, Hines in Spain

Speaker

Industry Meetings
Juan Antonio Gómez-Pintado
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Juan_Antonio_Gomez_Pintado_ESP.pdf

Juan Antonio Gómez-Pintado

Chairman, ASPRIMA

Speaker

Industry Meetings
Rafael de La-Hoz
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Rafael_de_La-Hoz.pdf

Rafael de La-Hoz

Architect

Speaker

Industry Meetings
Mª Jesús López Solás
https://industrymeetings.iese.edu/wp-content/uploads/BIO_Maria_Jesus_Lopez_Solas.pdf

Mª Jesús López Solás

Chief Commercial, Network Development & Alliances Officer, Iberia

Speaker

Industry Meetings
Mr. José Luis Martínez-Almeida Navasqüés
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Martinez_Almeida_EN.pdf

Mr. José Luis Martínez-Almeida Navasqüés

Mayor, Madrid Local Government

Speaker

Industry Meetings
Ignacio Martos
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Ignacio_Martos.pdf

Ignacio Martos

Chair & CEO, Tinsa

Speaker

Industry Meetings
Lucía Méndez-Bonito
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Lucia_Mendez_Bonito_ESP.pdf

Lucía Méndez-Bonito

CEO B&B Hotels Spain & Portugal

Speaker

Industry Meetings
José Ignacio Morales
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Jose_Ignacio_Morales.pdf

José Ignacio Morales

CEO, Vía Célere

Speaker

Industry Meetings
Concha Osácar
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Cocha_Osacar.pdf

Concha Osácar

Founding Partner, Azora

Speaker

Industry Meetings
Belén Piserra
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Belen_Piserra.pdf

Belén Piserra

Business Director, Distrito Castellana Norte

Speaker

Industry Meetings
Susana Rodriguez
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Susana_Rodriguez.pdf

Susana Rodriguez

Chief Commercial Officer & Head of Consultancy, Savills Aguirre Newman

Speaker

Industry Meetings

July 1, 2021

Online & On Campus – Madrid New Campus

CAN WE HELP YOU WITH THIS MEETING?

Claudia Escobar
IESE Industry Meetings
tel: +34 93 253 43 36

Fees

The 7 Real Estate Meeting will be held on IESE’s new campus in Madrid and it will also be possible to participate online.
The number of participants on campus will be limited due to Covid restrictions, so we encourage to register as soon as possible.

GENERAL FEES

Online: €100
On Campus: €750

ALUMNI FEES

Online: €100
On Campus: €700

MEMBER FEES

Online: Free
On Campus: €500

Payment must be made prior to program attendance.

Industry Insights

2020 – Hay que construir para la demografía y el clima

Previous Editions

2020 · Real Estate in a Changing Society
2019 · The New Normal in Real Estate
2018 · Where Are We in the Real Estate Cycle
2017 · Real Estate and Society
2016 · The Renovation of the Real Estate Industry in Spain

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