The economic crisis had a disproportionate effect on the real estate industry, but now that the recession is years behind us, it’s time to admit that the current situation has returned to a kind of normal: the new normal. Residential developers and REITS in Spain now operate with an altered approach that can be viewed as the new normal, given that these sectors are more complex and changing, and highly sensitive to other sectors and society in general. This context will involve changes in strategies and business models, greater demands on senior managers and increasingly volatile resources.
The aim of the Industry Meeting is to identify the keys in terms of business models, markets and products in this new context. Some examples include the strategies of the main investors, the future of residential development, how increased tourism and international competition are affecting cities, and new real estate uses in response to the transformation of society.