The real estate industry is currently going through a good patch. The recession seems to be long forgotten. Now all operators in the industry are wondering how long the boom will last and what changes could be imminent. Could a stronger industry with less pronounced cycles be ahead of us? Or will we repeat the mistakes of the previous cycle?
The industry has not yet managed to overcome society’s reticence about an activity that, for some, seems speculative. How do we bring the real estate industry and society closer together, thereby highlighting the industry’s true spirit of service and making it more visible?