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  • The new paradox: finding certainty in an uncertain business environment

    27 IESE Food & Beverage Conclusions

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  • PROGRAM
  • WHO IS WHO
  • FEES
  • INDUSTRY INSIGHTS
  • PREVIOUS EDITIONS

In Search of Value Creation: Innovate. Elevate. Inspire

The 27th IESE Food & Beverage Meeting, themed “In Search of Value Creation: Innovate. Elevate. Inspire.”, will delve into the intricate facets of value creation within the Food and Beverage industry.

Throughout the event, discussions will span a variety of topics including geopolitical dynamics such as how political conflicts and international relations can impact the industry’s value chain. Additionally, considerations will be given to the silver economy and how families and businesses are navigating the new global economic cycle.

Regulatory landscapes, sustainability imperatives, and the role of technology, particularly artificial intelligence and cybersecurity, in enhancing supply chain efficiency and product personalization will also be explored. Furthermore, attention will be given to brand value, talent management strategies, including diversification and talent attraction, retention and motivation.

The importance of board governance in fostering innovation and elevation within the industry will be emphasized throughout the discussions.

This event provides unparalleled opportunities for industry leaders, experts, and visionaries to connect, facilitating valuable networking exchanges and fostering collaborations beyond the confines of the conference.

Whether you’re an experienced professional or an emerging talent, this meeting serves as an indispensable platform for gaining insights, forging connections, and unlocking pathways to success in the continually evolving landscape of the Food and Beverage industry.

SUPPORTING COMPANIES

 

Program

Thursday, June 20, 2024

08:30-09:15 Reception
09:15-09:30 Welcome and Opening

• Prof. Miquel Lladó, Academic Director of the Meeting, IESE Business School
• Enrique Domínguez, Partner responsible for the Consumer Goods and Distribution sector, Deloitte Spain and Meeting Co-organizer

09:30-10:30 The World Stage: Geopolitics in Focus: Bridging Global and Local Realities

How can political conflicts and international relations impact the sector’s value chain? How are families and companies coping with the new global economic cycle? What will the new cycle be characterized by? How can consumer companies anticipate these trends?

• Ana Aguilar, Chief Economist, Deloitte España
• Prof. Mike Rosenberg, IESE Business School

Moderator: Prof. Miquel Lladó, IESE Business School

10:30-11:15 Coffee Break
11:15-12:20 Beyond Skills: Crafting a Culture of Talent and Integration

What diversification and talent attraction strategies can help address potential labor shortages in specific areas of the food sector? Are robots a solution to shortages in human capital? What public-private partnerships and joint initiatives can be developed to ensure a continuous flow of talent into the food industry?

• Rosa Maria Carabel, CEO,  Eroski
• Judith Viader, Managing Director, Frit Ravich
• Carmina Chia, Directora Corporativa de Desarrollo y Gestión de Personas, Vall Companys

Moderator: Enrique Domínguez, Deloitte

12:20-13:25 Regulatory Symphony: Orchestrating Sustainability and Competitiveness

Can regulatory policies be designed to incentivise innovation and the adoption of sustainable practices? What strategies can businesses adopt to transform the challenges that companies face in trying to comply with that companies face in trying to comply with regulations into competitive opportunities? Are there measurement and monitoring mechanisms to measure these objectives?

• Mauricio García de Quevedo, Managing Director, FIAB
• Felipe Medina, Technical General Secretary, ASEDAS
• Nuria Pedraza, Director of Communications, Institutional Relations and Public Affairs, AECOC
• Javier Solans, Vice-chair, Ecoembes

Moderator: Prof. Miquel Lladó, IESE Business School

13:30-14:50 Lunch
14:50-15:50 Unveiling Strategies for Sustainable Brand Value

What are the most effective strategies for building a strong brand? How can product and service innovation contribute to increasing brand equity? How can companies manage and protect their brand reputation in times of crisis? What branding strategies can help differentiate a brand in highly competitive markets?

• Ignacio Elola, Global Commercial Director, Lactalis
• Marta González-Mesones, Managing Director, Unilever España
• Antonella Sottero, Managing Director, Ferrero Ibérica

Moderator: Antonio Ibáñez, Partner, Deloitte Digital

15:50-16:10 Coffee Break
16:10-17:15 The Changing Face of Board Leadership

Do the same rules of the game still apply in the current situation or do they evolve at the same pace as society? What topics is it essential to address at board meetings? Will geopolitics and sustainability become boards’ fundamental role?

• Prof. Jordi Gual, IESE Business School
• Mark Hamill, Chair & Founder, Virtual Advisory Board
• Xavier Orriols, Presidente del Consejo en  Ecoembes, Idilia Foods, consejero independiente y senior advisor en varias empresas

Moderator: Guillermo Blázquez, Managing Director, Buhler

17:15-18:20 AI’s journey in Transforming the Food Industry

How can artificial intelligence improve the efficiency of the food supply chain from production to distribution? How can artificial intelligence improve customization of food products and adapt to consumer preferences and needs?

• Álvaro Ortín, Partner, IA & Data, Deloitte
• Manuel Neumann, Global Head of Data Science, Red Bull
• Eduardo Sanchez-Colorado, CEO, SCRM Lidl International Hub

Moderator: Prof. Sandra Sieber, IESE Business School

18:20-18:30 Conclusions and Closing

• Prof. Miquel Lladó, Academic Director of the Meeting, IESE Business School
• Pedro Rodrigo, Partner, Deloitte

Prof. Miquel Lladó
https://www.iese.edu/faculty-research/faculty/miquel-llado/

Prof. Miquel Lladó

IESE Business School

Academic Director

Industry Meetings
Enrique Domínguez

Enrique Domínguez

Partner responsible for the Consumer Goods and Distribution sector, Deloitte Spain

Meeting Co-organizer

Industry Meetings
Ana Aguilar

Ana Aguilar

Chief Economist, Deloitte España

Speaker

Industry Meetings
Guillermo Blázquez

Guillermo Blázquez

Director General, Buhler

Moderator

Industry Meetings
Rosa Maria Carabel

Rosa Maria Carabel

CEO, Eroski

Speaker

Industry Meetings
Carmina Chia

Carmina Chia

Directora Corporativa de Desarrollo y Gestión de Personas, Vall Companys

Speaker

Industry Meetings
Ignacio Elola

Ignacio Elola

Global Commercial Director, Lactalis

Speaker

Industry Meetings
Mauricio García de Quevedo

Mauricio García de Quevedo

Director General, FIAB

Speaker

Industry Meetings
Marta González-Mesones

Marta González-Mesones

Directora General, Unilever España

Speaker

Industry Meetings
Prof. Jordi Gual
https://www.iese.edu/faculty-research/faculty/jordi-gual/

Prof. Jordi Gual

IESE Business School

Speaker

Industry Meetings
Mark Hamill

Mark Hamill

Chair & Founder, Virtual Advisory Board

Speaker

Industry Meetings
Antonio Ibáñez

Antonio Ibáñez

Partner, Deloitte Digital

Moderator

Industry Meetings
Felipe Medina

Felipe Medina

Technical General Secretary, ASEDAS

Speaker

Industry Meetings
Manuel Neumann

Manuel Neumann

Global Head of Data Science, Red Bull

Speaker

Industry Meetings
Xavier Orriols

Xavier Orriols

Presidente del Consejo en Ecoembes, Idilia Foods, consejero independiente y senior advisor en varias empresas

Speaker

Industry Meetings
Álvaro Ortín

Álvaro Ortín

Partner, IA & Data, Deloitte

Speaker

Industry Meetings
Nuria Pedraza

Nuria Pedraza

Director of Communications, Institutional Relations and Public Affairs, AECOC

Speaker

Industry Meetings
Pedro Rodrigo

Pedro Rodrigo

Partner, Deloitte

Speaker

Industry Meetings
Prof. Mike Rosenberg
https://www.iese.edu/faculty-research/faculty/mike-rosenberg/

Prof. Mike Rosenberg

IESE Business School

Speaker

Industry Meetings
Eduardo Sanchez-Colorado

Eduardo Sanchez-Colorado

CEO, SCRM Lidl International Hub

Speaker

Industry Meetings
Prof. Sandra Sieber
https://www.iese.edu/faculty-research/faculty/sandra-sieber/

Prof. Sandra Sieber

IESE Business School

Moderator

Industry Meetings
Javier Solans

Javier Solans

Vice-chair, Ecoembes

Speaker

Industry Meetings
Antonella Sottero

Antonella Sottero

Managing Director, Ferrero Ibérica

Speaker

Industry Meetings
Judith Viader

Judith Viader

Directora General, Frit Ravich

Speaker

Industry Meetings

Fees

The 27 IESE Food & Beverage Meeting will be held on IESE Barcelona

The fees for this meeting:

GENERAL FEES

On Campus: € 1,000

ALUMNI FEES

On Campus: € 900

MEMBER FEES

On Campus: € 700

Register On Campus

INDUSTRY INSIGHTS

2024 – In Search of Value Creation: Innovate. Elevate. Inspire.

2023 – The new paradox: finding certainty in an uncertain business environment

2022 – The future of the sector. Towards new balances

2021 – Programa de Impulso de proyectos tractores de Competitividad y Sostenibilidad Industrial

Download in Spanish

2021 – El Impacto del plan de recuperación en el sector de alimentación y bebidas: directrices y guía para una transformación necesaria

MAURICIO GARCÍA DE QUEVEDO

Download in Spanish

2021 – Plan de Recuperación, Transformación y Resilencia

RAIMON RIPOLL

Download in Spanish

2021 – La crisis de la COVID-19 en el sector de alimentación y bebidas. Impacto y futuro

MAURICIO GARCÍA DE QUEVEDO

Download in Spanish

2018 – Vademecum on Food and Beverage Markets

Download in English

PREVIOUS EDITIONS

2023 · The new paradox: finding certainty in an uncertain business environment
2022 · The future of the sector. Towards new balances
2021 · Post-COVID strategy and perspectives · Session June 1, 2021
2021 · Post-COVID strategy and perspectives · Session April 14, 2021
2020 · Post-COVID strategy and perspectives · Session March 8, 2021
2019 · Feeding the Future
2018 · State of Play and Future Scenarios
2017 · Sustainable Growth Strategies: Challenges and Opportunities
2016 · A Global, Creative Look at Growth, New Markets and Change
2015 · The Road to 2025 and Beyond
2014 · The Four I-Engines of the Industry
2013 · Selling Across Continents
2012 · Growth in the recession. Examples for industry and retail
2011 · In search of added value: how to get consumers, margins and competitiveness back
2010 · Food wars: counterattack brands. Rebuilding the industry’s future

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