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  • 24 IESE Food & Beverage

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12
  • PROGRAM
  • WHO IS WHO
  • FEES
  • INDUSTRY INSIGHTS
  • PREVIOUS EDITIONS

Post-COVID strategy and perspectives

The new reality imposed by the COVID-19 pandemic has been the greatest test the food and beverage industry has faced in decades. In those relatively far-off early days of the coronavirus crisis, the industry displayed a resilience under extreme pressure that reflected its high professional level in terms of logistics and operations. It also provided an outstanding response in accordance with the strictest health criteria.

Despite the satisfaction for being able to meet the needs of society in the most difficult months in decades, the industry still faces tremendous challenges as a result of this new reality. COVID-19’s impact has been complex and variable. On one hand, many companies have been relatively immune to the drop in demand affecting other sectors of the economy. On the other, the restaurant and hospitality industry and its specialized food and beverage suppliers have suffered devastating losses that have forced them either to operate at a minimal level of activity or close the business indefinitely or permanently.

In this new scenario, the food and beverage industry must answer some basic questions linked to strategic leadership. Which of the industry’s key factors in the pre-COVID world are still relevant today and what priority do they have? Which ones are no longer relevant? And, finally, what new priorities and emergencies will come to light in the post-pandemic world?

In the process of answering these big questions at the next 24 IESE Food and Beverage Industry Meeting, jointly organized with Deloitte, we will discuss topics such as consumer behavior, new dynamics in the distribution sector, and the medium- and long-term prospects of the restaurant and hospitality industry. We’ll also address the impact of the crisis on key items on the industry’s agenda, including sustainability and health, as well as the role of the Spanish government, with EU support, as a player capable of moderating the crisis and providing a catalyst to relaunch the private sector toward a future that is much more economically efficient, effective and sustainable.

Consumer Trends and the EU Recovery Funds were topics discussed in the first two parts of the Meeting on March 8 and on April 14.

Supporting Companies

 

Program

Barcelona, Tuesday, June 1, 2021. CET Time

15:30-15:40 Welcome

STRATEGY AND PERSPECTIVES FOR THE SECTOR

• Prof. Adrián Caldart, Academic Director of the Meeting, IESE Business School
• Fernando Pasamón, Partner and co-organiser of the Meeting, Deloitte

15:40-16:40 The New Priorities in the Industry and in Retail

• Josep Ametller, CEO and Founder, Casa Ametller
• Rosa Carabel, Managing Director, Grupo Eroski
• Tomás Pascual Gómez-Cuétara, President, Calidad Pascual
• Miguel Torres Maczassek, CEO Familia Torres winery

Moderator: Prof. Adrián Caldart, IESE Business School

16:40-16:45 Break
16:45-17:25 The big challenge of the HORECA sector

• Miguel Ibarrola, CEO, ALSEA Europa (Starbucks, Burger King, Dominos…)

Moderator: Arturo Gayoso, Partner, Deloitte Financial Advisory

17:25-17:30 Break
17:30-18:30 New ideas, new products. Three success stories

• Miguel Calatayud, CEO, iWi
• Marc Coloma, CEO and co-founder, Heura Foods
• Mariano Oto, CEO, Nucaps Nanotechnology

Moderator: Guillermo Blázquez, Managing Director Spain and Portugal, Bühler Group

18:30 Closing

• Prof. Adrián Caldart, Academic Director of the Meeting, IESE Business School
• Fernando Pasamón, Partner and co-organiser of the Meeting, Deloitte

Who is who

Prof. Adrián Caldart
https://www.iese.edu/faculty-research/faculty/adrian-caldart/

Prof. Adrián Caldart

Academic Director of the Meeting, IESE Business School

Academic Director

Industry Meetings
Fernando Pasamón
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Fernando_Pasamon.pdf

Fernando Pasamón

Partner and co-organiser of the Meeting, Deloitte

Collaborating Director

Industry Meetings
Josep Ametller
https://industrymeetings.iese.edu/wp-content/uploads/BIO_Josep_Ametller.pdf

Josep Ametller

CEO and Founder, Casa Ametller

Speaker

Industry Meetings
Guillermo Blázquez
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Guillermo_Blazquez.pdf

Guillermo Blázquez

Managing Director Spain and Portugal, Bühler Group

Speaker

Industry Meetings
Miguel Calatayud
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Miguel_Calatayud.pdf

Miguel Calatayud

CEO, iWi

Speaker

Industry Meetings
Rosa Carabel
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Rosa_Carabel.pdf

Rosa Carabel

Managing Director, Grupo Eroski

Speaker

Industry Meetings
Marc Coloma
https://industrymeetings.iese.edu/wp-content/uploads/BIO_Marc_Coloma.pdf

Marc Coloma

CEO y co-fundador, Heura Foods

Speaker

Industry Meetings
Arturo Gayoso
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Arturo_Gayoso.pdf

Arturo Gayoso

Partner, Deloitte Financial Advisory

Speaker

Industry Meetings
Miguel Ibarrola
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Miguel_Ibarrola.pdf

Miguel Ibarrola

CEO, ALSEA Europa

Speaker

Industry Meetings
Mariano Oto
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Mariano_Oto.pdf

Mariano Oto

CEO, Nucaps Nanotechnology

Speaker

Industry Meetings
Tomás Pascual Gómez-Cuétara
https://industrymeetings.iese.edu/wp-content/uploads/Bio_Tomas_Pascual.pdf

Tomás Pascual Gómez-Cuétara

President, Calidad Pascual

Speaker

Industry Meetings
Miguel Torres Maczassek
https://industrymeetings.iese.edu/wp-content/uploads/Miguel_Torres_Maczassek.pdf

Miguel Torres Maczassek

CEO Familia Torres winery

Speaker

Industry Meetings

June 1, 2021

JOIN US

Due to exceptional health and safety measures, the conference will be Live Online

REGISTER NOW

CAN WE HELP YOU WITH THIS MEETING?

Claudia Escobar
IESE Industry Meetings
tel: +34 93 253 43 36

Fees

The session of the 24 IESE Food & Beverage will be Live Online format on June 1, 2021.

As Member of the IESE Alumni Association you can benefit from the Members’ fee with no cost but you need to register sending an email to AlumniBarcelona@iese.edu

The fee for this session is:

€100

Payment must be made prior to program attendance

Industry Insights

2021 – Programa de Impulso de proyectos tractores de Competitividad y Sostenibilidad Industrial

Download in Spanish

2021 – El Impacto del plan de recuperación en el sector de alimentación y bebidas: directrices y guía para una transformación necesaria

MAURICIO GARCÍA DE QUEVEDO

Download in Spanish

2021 – Plan de Recuperación, Transformación y Resilencia

RAIMON RIPOLL

Download in Spanish

2021 – La crisis de la COVID-19 en el sector de alimentación y bebidas. Impacto y futuro

MAURICIO GARCÍA DE QUEVEDO

Download in Spanish

2018 – Vademecum on Food and Beverage Markets

Download in English

Previous Editions

2020 · Post-COVID strategy and perspectives · Session April 14, 2021
2020 · Post-COVID strategy and perspectives · Session March 8, 2021
2019 · Feeding the Future
2018 · State of Play and Future Scenarios
2017 · Sustainable Growth Strategies: Challenges and Opportunities
2016 · A Global, Creative Look at Growth, New Markets and Change
2015 · The Road to 2025 and Beyond
2014 · The Four I-Engines of the Industry
2013 · Selling Across Continents
2012 · Growth in the recession. Examples for industry and retail
2011 · In search of added value: how to get consumers, margins and competitiveness back
2010 · Food wars: counterattack brands. Rebuilding the industry’s future

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