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  • Innovating Toward a Flexible and Dynamic Future

    11 IESE Real Estate Conclusions

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  • WORKSHOPS
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  • INDUSTRY INSIGHTS
  • PREVIOUS EDITIONS

UPCOMING EVENT

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IESE Real Estate: Thriving in a More Diverse Market

All sectors of activity are facing a context of significant transformations. The most prominent factors include the uncertainty of international trade due to changing tariffs, the new, unstable global geopolitical map, fluctuations in national conditions (e.g., housing, real estate, labor and relevant regulations), tension in the financial sector (interest rates, crypto, stock market developments that include divergence between the US and Europe), and technological advances.

In addition to these general transformations, changes have also occurred in the industry as a whole: segments once believed to be exhausted are re-emerging, what were previously known as alternative segments now form part of core business, and corporate operations currently constitute a new competitive landscape. Financing is diverse, but often erratic in terms of quantities and conditions, thus adding yet another component of complexity. In addition, changes now affect people: top managers and entrepreneurs are taking on new roles and responsibilities.

In this context, real estate companies have to adapt and also prosper, and this has become everyone’s goal. Some rules are easier to identify than others, including the importance of data and data processing, using artificial intelligence as a key tool, and the need for flexibility. However, other rules are less obvious and involve working with experts and deep reflection. All this will require strengthening or restructuring the organization and finding the keys to consolidate its competitive advantages.

PROGRAM

January 27, 2026 – IESE Madrid Campus and live online

08:30-09:00 Participant reception
09:00-09:15 Opening

• Prof. José Luis Suárez, Academic Co-Director of the Meeting, IESE Business School
• Prof. Carles Vergara, Academic Co-Director of the Meeting, IESE Business School
• Santiago Aguirre, Chairman, Savills Spain
• José Antonio Hernández Calvín, President Spain, Accumin / James Cornell, Chairman & CEO, Accumin

09:15-09:45 Labor Markets and Urban Planning: Empirical Evidence and Public Policy Challenges

• Joan Monrás, Visiting Professor of Economics, IESE, and Professor of Economics, UPF

09:50-10:40 Housing as Infrastructure

• Joan Cambronero, Head of Urban Planning and Housing, Barcelona City Council
• Ana de Miguel, CEO, Municipal Housing Company, Madrid City Council
• Francisco Pérez Medina, CEO, Culmia
• Carolina Roca, President, ASPRIMA

Moderator: Prof. José Luis Suárez, IESE Business School

10:45-11:15 Coffee Break
11:20-12:10 The Evolution of Hospitality: A Changing Market?

• Fernando Bautista, Managing Director, Blackstone
• Gabriel Escarrer, President and CEO, Meliá (speaker to be confirmed)
• Raúl González, CEO EMEA, Barceló Hotel Group

11:20-12:10 Workshops

On-campus participants will be divided into two groups to discuss different agenda items. You’ll be able to indicate your workshop preference when you register. You can also inform us if you don’t want to participate. Groups will be organized on a first-come, first-served basis in terms of seating capacity to encourage active participation of attendees. The topics to be discussed are:

1. Rehabilitation

• Dolores Huerta, Directora General, Director General, Green Building Council España (speaker to be confirmed)

Moderator: Prof. José Luis Suárez, IESE Business School

2. Traditional vs. Alternative Investment: A Practical Case from Each Perspective

• Joaquín Castellví, Partner and Head of Acquisitions, Stoneweg

Moderator: Prof. Carles Vergara, IESE Business School

13:30-14:30 Networking Lunch Cocktail
14:40-15:30 New Frontiers in the Real Estate Sector

• Lucas Carné, Co-Founder, 011h (speaker to be confirmed)
• Borja de Roda, Head of Natural Capital, Gannett Partners
• Jaime González, President, Arpada (speaker to be confirmed)
• Christian Oller, VP, Head of Asset Management, Southern Europe, Prologis

15:35-16:10 Reconfiguring the Tertiary Sector: Investment, Occupancy and Demand in Hybrid Times

• Pere Viñolas, CEO, Colonial (speaker to be confirmed)
• Ismael Clemente, CEO, Merlin Properties
• Miguel Pereda, President, Grupo Lar

16:15-17:05 Financial Panel: Capital Recycling

• Gloria Carreño, Co-Head of Investment Banking Spain and Portugal, Goldman Sachs (speaker to be confirmed)
• Alejandra Kindelán, President, AEB (speaker to be confirmed)
• Juan Pepa, Founder Partner, Stoneshield Capital
• Xavier Vilajoana, President, APCE España

Moderator: Susana Rodríguez, Chief Commercial Officer, Savills España

17:10 Closing

• Prof. José Luis Suárez, Academic Co-Director of the Meeting, IESE Business School
• Prof. Carles Vergara, Academic Co-Director of the Meeting, IESE Business School

Note: In case of international speakers, we provide simultaneous translation during the event.

WORKSHOPS

On-campus participants will be distributed in two groups that will debate two topics of the program. When registering, you can indicate your workshop preference. The organization will assign participants to the groups in order of registration based on the capacity limit. The conclusions of each workshop group will be presented to all participants in the final phase of the workshop.

WHO IS WHO

Prof. José Luis Suárez
https://www.iese.edu/faculty-research/faculty/jose-luis-suarez/

Prof. José Luis Suárez

IESE Business School

Co-Academic Director

Industry Meetings
Prof. Carles Vergara
https://www.iese.edu/faculty-research/faculty/carles-vergara/

Prof. Carles Vergara

Co-Academic Director of the Meeting, IESE Business School

Moderator

Industry Meetings
Fernando Bautista

Fernando Bautista

Managing Director, Blackstone

Speaker

Industry Meetings
Joan Cambronero

Joan Cambronero

Head of Urban Planning and Housing, Barcelona City Council

Speaker

Industry Meetings
Joaquín Castellví

Joaquín Castellví

Partner and Head of Acquisitions, Stoneweg

Speaker

Industry Meetings
Ismael Clemente

Ismael Clemente

CEO, Merlin Properties

Speaker

Industry Meetings
Raúl González

Raúl González

CEO EMEA, Barceló Hotel Group

Speaker

Industry Meetings
Ana de Miguel

Ana de Miguel

CEO, Municipal Housing Company, Madrid City Council

Speaker

Industry Meetings
Joan Monrás

Joan Monrás

Visiting Professor of Economics, IESE, and Professor of Economics, UPF

Speaker

Industry Meetings
Christian Oller

Christian Oller

VP, Head of Asset Management, Southern Europe, Prologis

Speaker

Industry Meetings
Juan Pepa

Juan Pepa

Founder Partner, Stoneshield Capital

Speaker

Industry Meetings
Miguel Pereda

Miguel Pereda

President, Grupo Lar

Speaker

Industry Meetings
Francisco Pérez Medina

Francisco Pérez Medina

CEO, Culmia

Speaker

Industry Meetings
Carolina Roca

Carolina Roca

President, ASPRIMA

Speaker

Industry Meetings
Borja de Roda

Borja de Roda

Head of Natural Capital, Gannett Partners

Speaker

Industry Meetings
Susana Rodríguez

Susana Rodríguez

Chief Commercial Officer, Savills España

Moderator

Industry Meetings
Xavier Vilajoana

Xavier Vilajoana

President, APCE España

Speaker

Industry Meetings

Fees

The 12 Real Estate Meeting will be held on IESE’s new campus in Madrid

The fees for this meeting:

GENERAL FEES

On Campus: € 1,000
Online: € 400

ALUMNI FEES

On Campus: € 900
Online: € 400

MEMBER FEES

On Campus: € 700
Online: Free

PAYMENT MUST BE MADE PRIOR TO PROGRAM ATTENDANCE

DON’T LET PRICE BE AN OBSTACLE TO YOUR PROFESSIONAL GROWTH

  • Entrepreneurs

  • Start-ups

  • Self-employed

  • Professionals in active job search

We know that knowledge and networking are key to open new doors.
This meeting is a unique opportunity to share ideas, connect with industry leaders
and explore trends that are transforming the world of Real Estate

DON’T BE LEFT OUT

If this is your case, write to Claudia Escobar (cescobar@iese.edu) and tell us about your case

Register On Campus Register Online

Industry Insights

2025 – Resilience and Innovation in a Challenging Economic Environment

2024 – Innovating Toward a Flexible and Dynamic Future

2023 – Real Estate: Winning Strategies in Uncertain Time

2022 – Building Social Sustainability

2021 – Impacto de la COVID 19 en el sector inmobiliario

2020 – Hay que construir para la demografía y el clima

Previous Editions

2025 · Resilience and Innovation in a Challenging Economic Environment
2024 · Innovating toward a Flexible and Dynamic Future
2023 · Real Estate: winning strategies in uncertain times
2022 · Building social sustainability
2021 · The art of evolving
2020 · Real Estate in a Changing Society
2019 · The New Normal in Real Estate
2018 · Where Are We in the Real Estate Cycle
2017 · Real Estate and Society
2016 · The Renovation of the Real Estate Industry in Spain

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