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  • Innovating Toward a Flexible and Dynamic Future

    11 IESE Real Estate Conclusions

    See video
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12
  • DISCOVER EVERYTHING YOU MISSED
  • PROGRAM
  • WORKSHOPS
  • REPORT 2025
  • WHO IS WHO
  • FEES
  • INDUSTRY INSIGHTS
  • PREVIOUS EDITIONS

Resilience and Innovation in a Challenging Economic Environment

Resilience and innovation have taken center stage in the real estate industry, particularly in an economic environment as challenging as today’s. Now more than ever, the ability to adapt and transform is not only an advantage, but a necessity to deal with uncertainty and seize opportunities.

The industry faces complex challenges, including sustainability, energy efficiency, new forms of investment and the use of advanced technologies that redefine the user experience. In addition, evolving user tastes and habits add their own dynamics. In this context, collaboration between professionals and academics is key to building a solid, flexible future.

At this year’s Industry Meeting, we’ll dig deep into the drivers of industry change: technological innovation, sustainability and regulation. Through a series of panel discussions and workshops featuring top-level guests, we’ll explore how the real estate industry should not merely adapt to change in this new environment, but can lead it by helping build a more dynamic, efficient and resilient market.

Relive the Full Event

11 IESE Real Estate

DISCOVER EVERYTHING YOU MISSED!

Did you miss it? Now you can relive it!

The 11 IESE Real Estate Meeting marked a turning point in the real estate sector.
With over 425 participants and 25 speakers, industry leaders, experts, and professionals shared
their insights on the most relevant topics.

Couldn’t attend?

No worries! For the first time, we are giving you the chance to
get full access to the event recordings. You’ll be able to:

  • Rewatch every high-level panel discussion.

  • Learn from the most relevant studies and case analyses in the industry.

  • Access exclusive content to stay up to date in a challenging economic environment.

Special Offer: For a limited time, enjoy a 50% discount when purchasing full access.
Don’t miss this opportunity to catch up and experience the event as if you were there.

Use the promo code LO QUIERO.

Don’t miss out on the conversation!

CLICK HERE

TO PURCHASE AND ACCESS THE FULL CONTENT!

PROGRAM

January 22, 2025 – IESE Madrid Campus and live online

08:30-09:00 Registration
09:00-09:10 Opening

• Prof. José Luis Suárez, Co-Academic Director of the Meeting, IESE Business School
• Prof. Carles Vergara, Co-Academic Director of the Meeting, IESE Business School
• Santiago Aguirre, Chair, Savills España
• José Antonio Hernández Calvín, Chair, Tinsa Spain by Accumin

09:15-10:05 Residential: New Trends and Social Impact in Living/Residential: Where Are We? How Can We Meet Social Demand?

This session will explore emerging trends in the residential sector and their impact on society, and will analyze strategies to adapt and respond to current and future needs of the population. We’ll delve into the ways that changing demographics and lifestyles, as well as new expectations of sustainability and affordability are redefining the housing market. We’ll also address the challenges and opportunities for developing residential spaces that promote well-being, inclusion and efficiency in a constantly changing urban environment.

• Marta Cladera, Managing Director, Head of Portfolio Management Europe, Housing and Alternatives, Nuveen Real Estate
• David Martínez, CEO, AEDAS Homes
• Concha Osácar, Founding Partner, Azora

Moderator: Prof. José Luis Suárez, IESE Business School

10:10-10:30 The Impact of Improvements in Energy Efficiency on Housing Prices

Prof. Vergara will present an academic study based on data from millions of energy efficiency certificates of residential housing, and he’ll analyze their relationship with the final price of the residence. This study is being carried out in collaboration with Tinsa by Accumin.

• Prof. Carles Vergara, IESE Business School

10:35-10:55 Anniversary Special: 30 Years of Driving the Present and Future of Real Estate at IESE
11:00-11:25 Coffee Break
11:30-12:00 Interview: Experiences of Innovation, Growth and Resilience in the Real Estate Sector

• Fernando Encinar, Co-Founder and CMO, Idealista

Moderator: Susana Rodríguez, Chief Commercial Officer, Savills España

12:05-12:55 Sustainability and Technology as Drivers of Innovation

This session will address how sustainability and technology have become key drivers of innovation in the real estate industry. We’ll discuss how adopting advanced technologies such as digitalization and artificial intelligence, coupled with a deep commitment to sustainability, is transforming business models and creating new opportunities. We’ll explore success stories and strategies that show how these two elements can be combined to develop more efficient and resilient real estate projects that are aligned with environmental and social impact targets.

• Stanley Fourteau, Co-Founder and CEO, Ukio
• Alister Moreno, Founder and CEO, Clikalia
• Francisco Javier Pérez Medina, CEO, Culmia

Moderator: Prof. Carles Vergara, IESE Business School

13:00-13:50 Regulation: Challenges and Opportunities in a Context of Transformation

This session will analyze the crucial role of regulation in an ever-changing real estate environment by exploring the challenges and opportunities it presents. We’ll examine how current and future regulations impact project development, investment and sustainability in the industry. We’ll also discuss how the regulatory framework is adapting to new market realities and social needs, as well as the implications for key industry players.

• Rafael Fernández Villaverde, Managing Director, Greystar Real Estate Partners
• Juan González-Pedrol, Partner – Real Estate & Lodging, AZ Capital
• Carolina Roca, Chair, ASPRIMA

Moderator: Prof. José Luis Suárez, IESE Business School

14:00-14:40 Workshops

On-campus participants will be divided into two groups to discuss different agenda items. You’ll be able to indicate your workshop preference when you register. You can also inform us if you don’t want to participate. Groups will be organized on a first-come, first-served basis in terms of seating capacity to encourage active participation of attendees. The topics to be discussed are:

1. How Technological Innovation Drives the Real Estate Industry

Until now, it was said that the real estate industry was lagging behind other industries in terms of the implementation of technology. That may have been true before, but the gap is now narrowing. It’s becoming more and more common to see different technological advances such as artificial intelligence being implemented in real estate companies. Furthermore, many technology firms are entering the real estate industry to take advantage of the margin of the most profitable operations and using technology to ease the friction generated by real estate activity.

• Juan Antonio Gómez-Pintado, Chair, Vía Ágora

Moderator: Prof. José Luis Suárez, IESE Business School

2. Investment Strategies in the Real Estate Market

Investment strategies are changing in the real estate industry. How the evolution of interest rates will affect prices is still unclear (the spreads or differences between buyers’ and sellers’ prices are still wide) and the emergence of new industries and products (e.g., data centers, well-being services) have forced investors to develop new strategies and new financing schemes (such as the inclusion of direct lending.

• Eduardo Bóveda, Managing Director, Victoria Asset Management

Moderator: Prof. Carles Vergara, IESE Business School

14:45-15:45 Lunch and appetizers
15:55-16:45 Financial Outlook in a Challenging Environment: Are We Heading Toward a More Stable Financial Setting? How Will It Affect Value and Financial Transactions?

We’ll explore financial perspectives in a context of uncertainty and change by deciding if we’re moving toward greater stability or whether risk factors are here to stay. We’ll analyze how the current economic outlook, with its market volatility and inflation, affects real estate value and financial transactions. The panelists will discuss strategies and opportunities to seize opportunities, mitigate risks, adapt to market fluctuations and find stability in a complex financial environment.

• Daniel Caballero, Director of Real Estate Business and Developers, CaixaBank
• Alberto Nin, Managing Director, Brookfield Asset Management
• Juan Manuel Ortega, Chief Investment Officer, Colonial

Moderator: Susana Rodríguez, Chief Commercial Officer and Executive Director Head of Living, Savills España

16:50-17:40 Hospitality: How Is It Evolving? Is It the Safest and Most Profitable Segment of the Real Estate Industry?

This session will address the evolution of the hotel and tourism industry, which has experienced an incredible boom in the real estate market. We’ll analyze the dynamics driving this segment, including the increase in tourism demand and new trends in experiences and services. We’ll try to decide whether hospitality currently represents the safest and most profitable segment in real estate by exploring the opportunities and challenges it poses, as well as the strategies that key players are adopting to maximize value in this expanding environment.

• Javier Faus, Chair, Meridia
• Raúl González, CEO EMEA, Barceló Hotel Group
• Juan Molas, President, Spain Tourism Board

Moderator: Belén Dávila, Directora Grandes Cuentas, Tinsa by Accumin España

17:45 Closing

Note: In case of international speakers, we provide simultaneous translation during the event.

WORKSHOPS

On-campus participants will be distributed in two groups that will debate two topics of the program. When registering, you can indicate your workshop preference. The organization will assign participants to the groups in order of registration based on the capacity limit. The conclusions of each workshop group will be presented to all participants in the final phase of the workshop.

Eficiencia Energética y Valor de los Activos Inmobiliarios
Residenciales en España

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WHO IS WHO

Prof. José Luis Suárez
https://www.iese.edu/faculty-research/faculty/jose-luis-suarez/

Prof. José Luis Suárez

IESE Business School

Academic Director

Industry Meetings
Prof. Carles Vergara
https://www.iese.edu/faculty-research/faculty/carles-vergara/

Prof. Carles Vergara

Co-Academic Director of the Meeting, IESE Business School

Moderator

Industry Meetings
Santiago Aguirre

Santiago Aguirre

Chair, Savills España

Speaker

Industry Meetings
Eduardo Bóveda

Eduardo Bóveda

Managing Director, Victoria Asset Management

Speaker

Industry Meetings
Daniel Caballero

Daniel Caballero

Director of Real Estate Business and Developers, CaixaBank

Speaker

Industry Meetings
Marta Cladera

Marta Cladera

Managing Director, Head of Portfolio Management Europe, Housing and Alternatives, Nuveen Real Estate Managing Director, Blackstone

Speaker

Industry Meetings
Belén Dávila

Belén Dávila

Directora Grandes Cuentas, Tinsa by Accumin España

Moderator

Industry Meetings
Fernando Encinar

Fernando Encinar

Co-Founder and CMO, Idealista

Speaker

Industry Meetings
Javier Faus

Javier Faus

Chair, Meridia

Speaker

Industry Meetings
Rafael Fernández Villaverde

Rafael Fernández Villaverde

Managing Director, Greystar Real Estate Partners

Speaker

Industry Meetings
Stanley Fourteau

Stanley Fourteau

Co-Founder and CEO, Ukio

Speaker

Industry Meetings
Juan Antonio Gómez-Pintado

Juan Antonio Gómez-Pintado

Chair, Vía Ágora

Speaker

Industry Meetings
Raúl González

Raúl González

CEO EMEA, Barceló Hotel Group

Speaker

Industry Meetings
Juan González-Pedrol

Juan González-Pedrol

Partner - Real Estate & Lodging, AZ Capital

Speaker

Industry Meetings
José Antonio Hernández Calvín

José Antonio Hernández Calvín

Chair, Tinsa Spain

Speaker

Industry Meetings
David Martínez

David Martínez

CEO, AEDAS Homes

Speaker

Industry Meetings
Juan Molas

Juan Molas

President, Spain Tourism Board

Speaker

Industry Meetings
Alister Moreno

Alister Moreno

Founder and CEO, Clikalia

Speaker

Industry Meetings
Alberto Nin

Alberto Nin

Managing Director, Brookfield Asset Management

Speaker

Industry Meetings
Juan Manuel Ortega

Juan Manuel Ortega

Chief Investment Officer, Colonial

Speaker

Industry Meetings
Concha Osácar

Concha Osácar

Founding Partner, Azora

Speaker

Industry Meetings
Francisco Javier Pérez Medina

Francisco Javier Pérez Medina

CEO, Culmia

Speaker

Industry Meetings
Carolina Roca

Carolina Roca

Chair, ASPRIMA

Speaker

Industry Meetings
Susana Rodríguez

Susana Rodríguez

Chief Commercial Officer and Executive Director Head of Living, Savills España

Moderator

Industry Meetings

Fees

The 11 Real Estate Meeting will be held on IESE’s new campus in Madrid

The fees for this meeting:

GENERAL FEES

On Campus: € 1,000
Online: € 400

ALUMNI FEES

On Campus: € 900
Online: € 400

MEMBER FEES

On Campus: € 700
Online: Free

PAYMENT MUST BE MADE PRIOR TO PROGRAM ATTENDANCE

DON’T LET PRICE BE AN OBSTACLE TO YOUR PROFESSIONAL GROWTH

  • Entrepreneurs

  • Start-ups

  • Self-employed

  • Professionals in active job search

We know that knowledge and networking are key to open new doors.
This meeting is a unique opportunity to share ideas, connect with industry leaders
and explore trends that are transforming the world of Real Estate

DON’T BE LEFT OUT

If this is your case, write to Claudia Escobar (cescobar@iese.edu) and tell us about your case

Register On Campus Register Online

Industry Insights

2025 – Resilience and Innovation in a Challenging Economic Environment

2024 – Innovating Toward a Flexible and Dynamic Future

2023 – Real Estate: Winning Strategies in Uncertain Time

2022 – Building Social Sustainability

2021 – Impacto de la COVID 19 en el sector inmobiliario

2020 – Hay que construir para la demografía y el clima

Previous Editions

2024 · Innovating toward a Flexible and Dynamic Future
2023 · Real Estate: winning strategies in uncertain times
2022 · Building social sustainability
2021 · The art of evolving
2020 · Real Estate in a Changing Society
2019 · The New Normal in Real Estate
2018 · Where Are We in the Real Estate Cycle
2017 · Real Estate and Society
2016 · The Renovation of the Real Estate Industry in Spain

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