Innovating Toward a Flexible and Dynamic Future
10 IESE Real Estate Conclusions

See video

Innovating toward a Flexible and Dynamic Future

It may have once seemed contradictory to use the words “flexibility” and “real estate” in the same sentence, but not anymore. It has now become a real necessity.

The current state of constant flux and steady stream of different external events have forced us to rethink products, strategies and organizations.

This kind of analysis was common in a number of sectors and an imperative in many others.

Because of our clients’ new reality, changing needs and new approaches to city life, there is now a growing need to perform this kind of in-depth analysis in the real estate industry. This has made it necessary for industry managers to be ready to adapt to change at all times.

At this year’s Industry Meeting, the top-level speakers we’re known for will discuss innovation in the real estate industry and procedures to deliver dynamic, flexible insights from a range of different perspectives and ensure participants get the most out of the meeting.

Fill out the form

PROGRAM

January 24, 2024 – IESE Madrid Campus and live online

09:00-09:15	Opening • Prof. José Luis Suárez, Academic Director of the Meeting, IESE Business School • Santiago Aguirre, Chair, Savills Aguirre Newman • José Antonio Hernández Calvín, Chair, Tinsa Spain
09:20-10:05	Real estate innovation: Strategies for adapting to new dynamics and trends In this session, we’ll discuss different real estate strategies in response to the changing demands of society. Some of the drivers of these changes are the evolution of cities, changing habits, the need for remodeling, climate change in terms of mitigation and adaptation, and energy efficiency. • Javier Faus, Chair, Meridia • David Martínez, CEO, AEDAS Homes • Concha Osácar, Founding Partner, Azora Moderator: Prof. Carles Vergara, IESE Business School
10:10-10:35	Academic perspective on the challenges of the real estate sector Prof. Vergara will talk about the technological, energy efficiency, transportation, financing, and affordability challenges in the sector. These issues need a holistic approach, creating various business opportunities for the industry. • Prof. Carles Vergara, IESE Business School
10:45-11:15	Coffee Break
11:20-11:55	Housing market outlook • Francisco Javier Pérez Medina, CEO, Culmia • Carolina Roca, Chair, ASPRIMA Moderator: Prof. José Luis Suárez, IESE Business School
12:00-13:15	Comparing cycles in the services sector The different segments of the services sector have not all been affected in the same way by recent events in geopolitics, Covid, the rise in interest rates and technological disruption. Some of them have shown similar effects at certain times, whereas others have been affected at other times. In this session, we’ll identify each segment’s current point in the cycle.
	12:00-12:20 Interview • Fernando Bautista, Managing Director, Blackstone
	12:30-13:15 Panelists • Alfonso Brunet, CEO, Castellana Properties • Gustavo Cardozo, Managing Director, Spain and Portugal, Panattoni Iberia • Leticia Ponz, Head of Union Investment Real Estate, Spanish office, Secretary General, AEO Moderator: Alejandro Campoy, Managing Director, Savills
13:25-14:35	Workshops On-campus participants will be divided into two groups to discuss different agenda items. You’ll be able to indicate your workshop preference when you register. You can also inform us if you don’t want to participate. Groups will be organized on a first-come, first-served basis in terms of seating capacity to encourage active participation of attendees. The topics to be discussed are: 1. Different formats: co-, flexi- and senior living In this workshop, we’ll discuss different trends and new housing formulas, all of which end in “living,” and will decide which one will be the most common. We’ll also talk about housing accessibility. • Juan Antonio Gómez-Pintado, Chair, Vía Ágora Moderator: Prof. José Luis Suárez, IESE Business School 2. Technology has finally arrived in real estate Every link along the value chain has been affected by technological changes in recent years and, although not all companies have embraced them in the same way, it’s only natural to conclude that their influence will increase. What elements will be affected the most? To what extent? Will artificial intelligence play a role? • Jorge Pérez de Leza, CEO, Metrovacesa Moderator: Prof. Carles Vergara, IESE Business School
14:45-15:45	Lunch and appetizers
16:00-16:45	New operator requirements: what do they ask of real estate? The evolution of operators is leading to new requirements in real estate. In this session, operators will explain their demands on new products, formats and models to real estate representatives. • Juan Abarca, Chair, HM Hospitales • Juan Manuel Acosta, CIO Head of Spain, Rockfield • Philippe Jimenez, Country Manager Spain & Vice president Sales Southern Europe, Benelux and the UK, IWG Group Moderator: Belén Dávila, Key Account Manager, Tinsa Spain
16:55-17:40	Rising interest rates: impact on debt and equity Is the current rise in interest rates here to stay? What impact is it having on real estate? In this session, the panelists will discuss the effect on project feasibility, asset and company valuations, availability of funds, alternative and bank financing, and how the flow of funds to real estate has been altered. • Juan José Brugera, Chair, Inmobiliaria Colonial • Ismael Clemente, CEO, Merlin Properties • Adolfo Favieres, Managing Director, BlackRock • César López Albero, Director de negocio inmobiliario, Banco Sabadell Moderator: Susana Rodríguez, Chief Commercial Officer, Savills
17:45	Closing • Mr. José Luis Martínez-Almeida Navasqüés, Mayor, Madrid Local Government