40 Years of Driving Change
In 1986, Prof. Pedro Nueno and Joan Llorens, President of SEAT, gathered automotive leaders at IESE to discuss the future of “the industry of industries”. Forty editions later, that conversation continues, more complex and consequential than ever.
Over four decades, this event has tracked and anticipated the forces reshaping mobility: from the single European market to globalization, from lean manufacturing to platform strategies, from the combustion engine to electrification, and from hardware excellence to software-driven agility.
In this 40th edition, we look back to look forward. With keynotes from leaders at the helm of global OEMs, panels spanning the Iberian automotive landscape, global supply chain transformation, and the digital revolution in the industry, this year’s event asks the questions that matter most: How will AutoMobility look like 20 years from now – and how will it get there?
Join us for a day of insight, debate, and workshops with the senior leaders who are writing the future of automotive. And be part of 40 years of IESE AutoMotive.
