UPCOMING EVENT
€800
20% Discount
Valid until April 17th
Use the promotional code
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UPCOMING EVENT
In 1986, Prof. Pedro Nueno and Joan Llorens, President of SEAT, gathered automotive leaders at IESE to discuss the future of “the industry of industries”. Forty editions later, that conversation continues, more complex and consequential than ever.
Over four decades, this event has tracked and anticipated the forces reshaping mobility: from the single European market to globalization, from lean manufacturing to platform strategies, from the combustion engine to electrification, and from hardware excellence to software-driven agility.
In this 40th edition, we look back to look forward. With keynotes from leaders at the helm of global OEMs, panels spanning the Iberian automotive landscape, global supply chain transformation, and the digital revolution in the industry, this year’s event asks the questions that matter most: How will AutoMobility look like 20 years from now – and how will it get there?
Join us for a day of insight, debate, and workshops with the senior leaders who are writing the future of automotive. And be part of 40 years of IESE AutoMotive.
| 08:30-09:00 | Registration |
| 09:00-09:10 | Welcome
• Prof. Marc Sachon, Chairman of IESE Mobility, IESE Business School |
| 09:15-09:45 | Opening Presentation: Driving through the past 40 years
• Prof. Marc Sachon, IESE Business School |
| 09:50-10:05 | 40 Years IESE AutoMobility: Reflection & Milestones
Interview with Prof. Pedro Nueno, IESE Business School, Co-Founder Moderator: Prof. Marc Sachon, IESE Business School |
| 10:10-11:10 | Conversation with Dr. Oliver Blume
• Dr. Oliver Blume, Chairman, Board of Management, Volkswagen Group Moderator: Prof. Marc Sachon, IESE Business School |
| 11:10-11:40 | Coffee – Break |
| 11:40-12:50 | AI at the Wheel: The Shift Accelerating the Industr
Moderator: Vicente Segura, Deloitte |
| 12:55-14:05 | Geopolitics and the new automotive supply chain
• Antonio Fondevilla, Head of Auto, Maersk Moderator: IESE Business School |
| 14:05-15:25 | Networking Lunch |
| 15:25-16:35 | Automotive Reinvented: The Strategic Impact of Digitalization
• Finn Boysen, CSO, Navvis Moderator: IESE Business School |
| 16:35-16:55 | Coffee Break & Preparation for Workshops |
| 16:55-18:25 | Workshops (three parallel streams, one per panel) & Debriefing
Los temas a debatir son: Stream 1: AI at the Wheel: The Shift Accelerating the Industry Stream 2: Geopolitics and the new automotive supply chain Stream 3: Automotive Reinvented: The Strategic Impact of Digitalization |
| 18:25-18:40 | Closing |
| 18:40-21:00 | AutoMobility Networking (Drinks, Tapas & Cars) |

Chairman of IESE Mobility

Co-organizer of the meeting

Speaker

Speaker

Speaker

Speaker

Speaker

Co-Founder

Speaker
The 40 IESE Auto Mobility Meeting will be held on IESE Barcelona
The general fee for this meeting is €1,000
Early bird
20% Discount
Valid until April 17th
Use the promotional code
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Early bird
50% Discount
Valid until April 17th
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Early bird
80% Discount
Valid until April 17th
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80-OFF
PAYMENT MUST BE MADE PRIOR TO PROGRAM ATTENDANCE
2025 · Navigating disruption into opportunity
2024 · Mobility in 2035
2023 · Continuously discontinuous?
2022 · Genesis
2021 · A new world · Session May 5-6, 2020
2020 · A new world · Session November 3, 2020
2019 · Diversity: Technology, Ecosystems & People
2018 · Back to the future
2017 · The age of turbulence
2016 · The Battle of Automotive
2015 · The Next 30 Years
2014 · Why Automobile
2013 · Two worlds, two speeds?
2012 · Tectonic Shifts
2011 · Megatrends in the Automotive Industry
2010 · Reinventing the Industry
2009 · The Automotive Industry in 2020
2008 · The Automotive Industry in the 2010’s: The Critical Decade?
2007 · Managing Global Uncertainty
2006 · Sustainability of the Automotive Industry in Europe
2005 · Competition and Cooperation
2004 · Back to Basics
2003 · Looking to the Future with Imagination
2002 · Competing Out of Confusion
2001 · Tightening the Screws
2000 · Consequences of Consolidation
1999 · Gods, Tombs, Brands and Experts
1998 · Another Call for Attention
1997 · Entering the 21st Century: The New Trends
1996 · East and West, the Challenge for Europe
1995 · Balance, Present and Future
1994 · How to Face the Recovery?
1993 · Where are we Going?
1992 · The End/Beginning of the Countdown
1991 · Building Up from the Crisis
1990 · Learning Organizations, Change and Innovation. Routines of the 90’s
1989 · A Call for Attention
1988 · Towards 1992: Single Market Consolidation
1987 · The Value-Added Chain in the Automotive Sector
1986 · The Future of the Automotive Sector