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  • Navigating Disruption into Opportunity

    39 IESE Mobility Conclusions

    See video
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  • PROGRAM
  • WHO IS WHO
  • FEES
  • INDUSTRY INSIGHTS
  • PREVIOUS EDITIONS

UPCOMING EVENT

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40 Years of Driving Change

In 1986, Prof. Pedro Nueno and Joan Llorens, President of SEAT, gathered automotive leaders at IESE to discuss the future of “the industry of industries”. Forty editions later, that conversation continues, more complex and consequential than ever.

Over four decades, this event has tracked and anticipated the forces reshaping mobility: from the single European market to globalization, from lean manufacturing to platform strategies, from the combustion engine to electrification, and from hardware excellence to software-driven agility.

In this 40th edition, we look back to look forward. With keynotes from leaders at the helm of global OEMs, panels spanning the Iberian automotive landscape, global supply chain transformation, and the digital revolution in the industry, this year’s event asks the questions that matter most: How will AutoMobility look like 20 years from now – and how will it get there?

Join us for a day of insight, debate, and workshops with the senior leaders who are writing the future of automotive. And be part of 40 years of IESE AutoMotive.

HELP TO CREATE THE FUTURE OF YOUR INDUSTRY,
BECOME A PARTNER

MORE INFORMATION

Our co-organizer:

PROGRAM

Wednesday, May 6, 2026

08:30-09:00 Registration
09:00-09:10 Welcome

• Prof. Marc Sachon, Chairman of IESE Mobility, IESE Business School
• Vicente Segura, Automotive Responsible Partner, Deloitte

09:15-09:45 Opening Presentation: Driving through the past 40 years

• Prof. Marc Sachon, IESE Business School

09:50-10:05 40 Years IESE AutoMobility: Reflection & Milestones

Interview with Prof. Pedro Nueno, IESE Business School, Co-Founder

Moderator: Prof. Marc Sachon, IESE Business School

10:10-11:10 Conversation with Dr. Oliver Blume

• Dr. Oliver Blume, Chairman, Board of Management, Volkswagen Group

Moderator: Prof. Marc Sachon, IESE Business School

11:10-11:40 Coffee – Break
11:40-12:50 AI at the Wheel: The Shift Accelerating the Industr

Moderator: Vicente Segura, Deloitte

12:55-14:05 Geopolitics and the new automotive supply chain

• Antonio Fondevilla, Head of Auto, Maersk
• Rafael Ruiz, President, EBRO EV MOTORS
• Martin Corner, Executive Director Supply Chain Management, Aston Martin Lagonda Ltd

Moderator: IESE Business School

14:05-15:25 Networking Lunch
15:25-16:35 Automotive Reinvented: The Strategic Impact of Digitalization

• Finn Boysen, CSO, Navvis
• Alberto de Aza, Managing Director, BYD Spain & Portugal

Moderator: IESE Business School

16:35-16:55 Coffee Break & Preparation for Workshops
16:55-18:25 Workshops (three parallel streams, one per panel) & Debriefing

Los temas a debatir son:

Stream 1: AI at the Wheel: The Shift Accelerating the Industry

Stream 2: Geopolitics and the new automotive supply chain

Stream 3: Automotive Reinvented: The Strategic Impact of Digitalization

18:25-18:40 Closing
18:40-21:00 AutoMobility Networking (Drinks, Tapas & Cars)

WHO IS WHO

Prof. Marc Sachon
https://www.iese.edu/faculty-research/faculty/marc-sachon/

Prof. Marc Sachon

IESE Business School

Chairman of IESE Mobility

Industry Meetings
Vicente Segura

Vicente Segura

Automotive Responsible Partner, Deloitte

Co-organizer of the meeting

Industry Meetings
Alberto de Aza

Alberto de Aza

Managing Director, BYD Spain & Portugal

Speaker

Industry Meetings
Dr. Oliver Blume

Dr. Oliver Blume

Chairman, Board of Management, Volkswagen Group

Speaker

Industry Meetings
Finn Boysen

Finn Boysen

CSO, Navvis

Speaker

Industry Meetings
Martin Corner

Martin Corner

Executive Director Supply Chain Management, Aston Martin Lagonda Ltd

Speaker

Industry Meetings
Antonio Fondevilla

Antonio Fondevilla

Head of Auto, Maersk

Speaker

Industry Meetings
Pedro Nueno
https://www.iese.edu/faculty-research/faculty/pedro-nueno/

Pedro Nueno

IESE Business School

Co-Founder

Industry Meetings
Rafael Ruiz

Rafael Ruiz

President, EBRO EV MOTORS

Speaker

Industry Meetings

FEES

The 40 IESE Auto Mobility Meeting will be held on IESE Barcelona

The general fee for this meeting is €1,000

Early bird

GENERAL

€800

20% Discount

Valid until April 17th

Use the promotional code
20-OFF

Early bird

ALUMNI

€500

50% Discount

Valid until April 17th

Use the promotional code
50-OFF

Early bird

MEMBER

€200

80% Discount

Valid until April 17th

Use the promotional code
80-OFF

PAYMENT MUST BE MADE PRIOR TO PROGRAM ATTENDANCE

Register On Campus

DON’T LET PRICE BE AN OBSTACLE TO YOUR PROFESSIONAL GROWTH

  • Entrepreneurs

  • Start-ups

  • Self-employed

  • Professionals in active job search

We know that knowledge and networking are key to open new doors.
This meeting is a unique opportunity to share ideas, connect with industry leaders
and explore trends that are transforming the world of Mobility

DON’T BE LEFT OUT

If this is your case, write to Claudia Escobar (cescobar@iese.edu) and tell us about your case

INDUSTRY INSIGHTS

2025 – Navigating Disruption into Opportunity

2024 – Mobility in 2035

2023 – Talent is the New Driver of the Future of Mobility

2022 – Mobility’s Genesis: Data, The Biggest Change Since Cars

2020/2021 – A New World

2019 – Electrification and China are taking mobility‘s driver’s seat

2018 – Key data on the automotive sector

Download in English

2017 – IESE ON

Download in English
Download in Spanish

Previous Editions

2025 · Navigating disruption into opportunity
2024 · Mobility in 2035
2023 · Continuously discontinuous?
2022 · Genesis
2021 · A new world · Session May 5-6, 2020
2020 · A new world · Session November 3, 2020
2019 · Diversity: Technology, Ecosystems & People
2018 · Back to the future
2017 · The age of turbulence
2016 · The Battle of Automotive
2015 · The Next 30 Years
2014 · Why Automobile
2013 · Two worlds, two speeds?
2012 · Tectonic Shifts
2011 · Megatrends in the Automotive Industry
2010 · Reinventing the Industry
2009 · The Automotive Industry in 2020
2008 · The Automotive Industry in the 2010’s: The Critical Decade?
2007 · Managing Global Uncertainty
2006 · Sustainability of the Automotive Industry in Europe
2005 · Competition and Cooperation
2004 · Back to Basics
2003 · Looking to the Future with Imagination
2002 · Competing Out of Confusion
2001 · Tightening the Screws
2000 · Consequences of Consolidation
1999 · Gods, Tombs, Brands and Experts
1998 · Another Call for Attention
1997 · Entering the 21st Century: The New Trends
1996 · East and West, the Challenge for Europe
1995 · Balance, Present and Future
1994 · How to Face the Recovery?
1993 · Where are we Going?
1992 · The End/Beginning of the Countdown
1991 · Building Up from the Crisis
1990 · Learning Organizations, Change and Innovation. Routines of the 90’s
1989 · A Call for Attention
1988 · Towards 1992: Single Market Consolidation
1987 · The Value-Added Chain in the Automotive Sector
1986 · The Future of the Automotive Sector

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