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Real Estate in a Changing Society

The convergence of different forces of change has transformed the rules of the game in the real estate sector in a whole range of ways. The social environment in which companies operate is unrecognizable from that of a few years ago. How will the demographic changes in Europe and new lifestyle habits, especially among the younger generations, affect the demand for housing and, as a result, purchase and rental prices? The fields of politics and economics are also presenting enormous challenges and the sector cannot simply sit back and watch. Are issues such as globalization, the concentration of power in large companies, rapid technological developments and increasing environmental awareness changing the way commercial spaces, offices and logistics networks are used and configured?

In recent years, Spanish real estate has been driven by a large influx of foreign capital. What kind of strategy is required for the investment of international funds distributed in Spain amid the threat of a global economic slowdown and a domestic political environment characterized by uncertainty?

The way in which the different stakeholders of the real estate sector are responding and adapting their strategies to these issues will be the central focus of the 6th IESE Real Estate Industry Meeting, which will be held on January 30, 2020, on the IESE Campus in Madrid.

JANUARY 30, 2020

IESE Madrid
Camino del Cerro del Águila, 3
28023 Madrid

JOIN US

CAN WE HELP YOU WITH THIS MEETING?

Claudia Escobar
IESE Industry Meetings
tel: +34 93 253 43 36

Who is who

José Luis Suárez
https://www.iese.edu/faculty-research/faculty/jose-luis-suarez/

José Luis Suárez

IESE Business School

Academic Director

Industry Meetings
Jorge Soley
https://www.iese.edu/faculty-research/faculty/jorge-soley/

Jorge Soley

IESE Business School Senior Lecturer of Financial

Academic Collaborator

Industry Meetings
Carles Vergara
https://www.iese.edu/faculty-research/faculty/carles-vergara/

Carles Vergara

IESE Business School Director of Financial Management

Academic Collaborator

Industry Meetings
Santiago Aguirre Gil de Biedma

Santiago Aguirre Gil de Biedma

Chair, Savills Aguirre Newman

Collaborating Partners

Industry Meetings
Ignacio Martos

Ignacio Martos

Chair & CEO, Tinsa

Collaborating Partners

Industry Meetings
José Luis Ábalos

José Luis Ábalos

Spanish Minister of Tranportation, Mobility and Urban Affairs*

Speaker

Industry Meetings
Juan José Brugera

Juan José Brugera

Chair, Inmobiliaria Colonial

Speaker

Industry Meetings
Ismael Clemente

Ismael Clemente

CEO, Merlin Properties

Speaker

Industry Meetings
Javier Díaz Giménez
https://www.iese.edu/faculty-research/faculty/javier-diaz-gimenez/

Javier Díaz Giménez

IESE Business School

Speaker

Industry Meetings
Juan Antonio Gómez-Pintado

Juan Antonio Gómez-Pintado

Chair, Asprima

Speaker

Industry Meetings
Amancio López

Amancio López

Chairman, Grupo Hotusa

Speaker

Industry Meetings
David Martínez

David Martínez

CEO, Aedas Homes

Speaker

Industry Meetings
Jaume Miquel

Jaume Miquel

Chairman and CEO, Tendam

Speaker

Industry Meetings
Concha Osácar

Concha Osácar

Founding Partner, Azora

Speaker

Industry Meetings
Miguel Perdiguer

Miguel Perdiguer

CEO, Pensium

Speaker

Industry Meetings
Jorge Pérez de Leza

Jorge Pérez de Leza

CEO, Metrovacesa

Speaker

Industry Meetings
José Ángel Preciados

José Ángel Preciados

Managing Director, Ilunion Hotels

Speaker

Industry Meetings
Jaime Riera

Jaime Riera

Co-Head European Real Estate Investment Banking, Credit Suisse

Speaker

Industry Meetings
Susana Rodríguez

Susana Rodríguez

Savills Aguirre Newman

Speaker

Industry Meetings
Philip Ross

Philip Ross

Futurologist & CEO, Cordless & UnGroup

Speaker

Industry Meetings
Aurelio Vázquez

Aurelio Vázquez

Senior Director Asset Management, HIP-Hotel Investment Partners

Speaker

Industry Meetings
Asun Zaragoza

Asun Zaragoza

Co-CEO and CFO, Orpea Ibérica

Speaker

Industry Meetings

Program

08:30-09:00 Welcome and registration
09:00-09:15 OPENING

• Prof. José Luis Suárez, Academic Director of the Meeting, IESE Business School
• Santiago Aguirre, Chair, Savills Aguirre Newman
• Ignacio Martos, Chair & CEO, Tinsa

09:15-10:30 RESIDENTIAL DEVELOPMENT

• Juan Antonio Gómez-Pintado, Chair, Asprima
• David Martínez, CEO, Aedas Homes
• Jorge Pérez de Leza, CEO, Metrovacesa
• Jaime Riera, Co-Head European Real Estate Investment Banking, Credit Suisse

Moderator: Prof. José Luis Suárez, IESE Business School

10:30-11:15 Coffee Break
11:15-12:30 OFFICES, RETAIL AND LOGISTICS

• Juan José Brugera, Chair, Inmobiliaria Colonial
• Ismael Clemente, CEO, Merlin Properties
• Jaume Miquel, Executive Chairman & CEO, Tendam

Moderator: Susana Rodríguez, Savills Aguirre Newman

12:30-13:15 THE FUTURE OF THE WORKPLACE

• Philip Ross, Futurologist & CEO, Cordless & UnGroup

Moderator: Prof. Carles Vergara, IESE Business School

13:30-14:45 Lunch
14:45-15:45 HOTELS AND TOURISM

• Amancio López, President, Grupo Hotusa
• José Ángel Preciados, Managing Director, Ilunion Hotels
• Aurelio Vázquez, Senior Director Asset Management, HIP-Hotel Investment Partners

Moderator: Ignacio Martos, Tinsa

15:45-16:15 CLIMATE CHANGE. IMPACT ON REAL ESTATE

• Prof. Carles Vergara, IESE Business School

16:15-16:30 Break
16:30-17:45 DEMOGRAPHICS AND HOUSING MODELS

• Prof. Javier Díaz Giménez, IESE Business School
• Concha Osácar, Founding Partner, Azora
• Miguel Perdiguer, CEO, Pensium
• Asun Zaragoza, Co-CEO & CFO, Orpea Ibérica

Moderator: Prof. Jorge Soley, IESE Business School

17:45 CLOSING

• Prof. José Luis Suárez, Academic Director of the Meeting, IESE Business School

Fees

The fees for the 6 Real Estate Industry Meeting are:

€1,280

General

€1,152

IESE Alumni

€896

IESE Members and Partners

Payment must be made prior to program attendance.
Places are limited and registrations are processed in strict order of receipt.

Previous Editions

2019 · The New Normal in Real Estate
2018 · Where Are We in the Real Estate Cycle
2017 · Real Estate and Society
2016 · The Renovation of the Real Estate Industry in Spain

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