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  • 36 IESE Mobility

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12
  • PROGRAM
  • WHO IS WHO
  • FEES
  • INDUSTRY INSIGHTS
  • PREVIOUS EDITIONS

Genesis

The push towards sustainable mobility, the changing center of gravity in the international automotive industry, the growth of new mobility models, the continuing integration of new technologies, a changing attitude towards ownership, the ongoing Covid pandemic and resurfacing geopolitical tensions provide a Petri dish for the genesis of a new mobility landscape.

The traditional automotive value chain is being reconfigured and morphing into a cornerstone of new mobility, the final shape of which is still uncertain. Europe and Spain are at the heart of many of these developments. How do key players in the mobility sector see the future?

Which business models will be successful and what will be the role of automotive, energy, infrastructure and other key sectors?

At this year’s edition we will debate all these questions. Continuing with our 36-year tradition, we hope to shed some light on mobility-related questions while also addressing the “classic” questions relating to the Spanish, European and global markets. In doing so, we will continue our tradition of providing a premier platform for senior executives from the mobility sector, industry experts and leading academics to exchange ideas about the future of mobility.

PROGRAM

Wednesday, May 4

14:45–15:00 Welcome & Opening Remarks

• Prof. Marc Sachon, Chairman, IESE Mobility,  IESE Business School
• Jordi Llidó, Partner, Responsible of Automotive and Manufacturing Industry, Deloitte Spain

15:00-15:30 Intro lecture: Framing of event

• Prof. Marc Sachon, IESE Business School

15:30-16:45 Industry Transformation Towards New Mobility (in Spanish*)

• Mikel Palomera, Director General, SEAT/CUPRA ESPAÑA
• Sebastien Guigues, Managing Director & General Brand Manager Renault | Alpine, RENAULT IBERIA
• Leopoldo Satrústegui Pérez de Villaamil, Managing Director, Hyundai Motor España

Moderator: Jordi Llidó, Partner, Responsible of Automotive and Manufacturing Industry, Deloitte Spain

16:45-17:15 Coffee-Break
17:15-18:30 Electric Mobility (in English*)

The change to the electric powertrain has changed the automotive supply chain. What are some of the approaches to deal with these challenges for suppliers and manufacturers of sports cars?

• Carlos González, Head of System Solutions Truck & Bus, ZF
• Dr. Sebastian Grams, Managing Director, Audi Sport
• Jorge Solís, CEO, Punch Powertrain

Moderator: Prof. Marc Sachon, IESE Business School

18:30-18:45 Workshop Coffee Break
18:45-20:00 Workshop

Participants will be distributed in groups to debate some mobility topics. The organization will assing the participants to the groups ensuring a balance representation of sectors, companies and functions that will enrich the debates.
The conclusions of each group will be present to all participants at the final part of the workshop.

20:00-21:30 Mobility Networking Cocktail & Tapas

Topic tables with informal participation of some IESE Mobility speakers.

Thursday, May 5

09:45-10:00 Welcome & Debrief of previous day

• Prof. Marc Sachon, Chairman, IESE Mobility,  IESE Business School
• Jordi Llidó, Partner, Responsible of Automotive and Manufacturing Industry, Deloitte Spain

10:00-11:15 Role of Data & Connectivity in Mobility (in Spanish*)

Vehicles – be they bicycles, scooters, cars or other – are generating valuable streams of data. How do companies collect these data streams today and in the future, analyze them and ensure their safety?

• Andreu Bravo, Partner Cyber Risk Advisory, Deloitte Spain
• Agustín Escobar, CEO, Siemens Mobility España / CEO, Siemens Mobility Spain
• Blanca Galletero, Group VP, Splunk
• Oscar Pallarols, Global Commercial Director, Cellnex Telecom

Moderator: Prof. Josep Valor, IESE Business School

11:15-11:45 Coffe-Break
11:45-13:00 New Mobility Ecosystem (in English*)

The diffusion of information and communication technologies into the transportation sector has given rise to new mobility models, ranging from individual micro-mobility, a wide range of car usage modalities and last mile delivery. How will this complex system evolve in the future?

• Manuel Arauco, General Manager, TIER Mobility
• Dr. Martin Enderle, Chairman, Delivery Hero
• Lutz Nagel, Vice president, Finance Flixbus
• Vinzenz Pflanz, President, Corporate Sales, SIXT

Moderator: Prof. Marc Sachon, IESE Business School

13:00-13:15 Closing

• Prof. Marc Sachon, Chairman, IESE Mobility,  IESE Business School
• Jordi Llidó, Responsible of Automotive and Manufacturing Industry, Deloitte Spain

* Sessions will be in English & Spanish. There will be simultaneous translation.

WHO IS WHO

Prof. Marc Sachon
https://www.iese.edu/faculty-research/faculty/marc-sachon/

Prof. Marc Sachon

Chairman, IESE Mobility, IESE Business School

Academic Chair

Industry Meetings
Jordi Llidó

Jordi Llidó

Partner, Responsible of Automotive and Manufacturing Industry, Deloitte Spain

Co-organizer of the meeting

Industry Meetings
Manuel Arauco

Manuel Arauco

General Manager, TIER Mobility

Speaker

Industry Meetings
Andreu Bravo

Andreu Bravo

Partner Cyber Risk Advisory, Deloitte Spain

Speaker

Industry Meetings
Dr. Martin Enderle

Dr. Martin Enderle

Chairman, Delivery Hero

Speaker

Industry Meetings
Agustín Escobar

Agustín Escobar

CEO, Siemens Mobility España / CEO, Siemens Mobility Spain

Speaker

Industry Meetings
Blanca Galletero

Blanca Galletero

Group VP, Splunk

Speaker

Industry Meetings
Carlos González

Carlos González

Head of System Solutions Truck & Bus, ZF

Speaker

Industry Meetings
Dr. Sebastian Grams

Dr. Sebastian Grams

Managing Director, Audi Sport

Speaker

Industry Meetings
Sebastien Guigues

Sebastien Guigues

Managing Director & General Brand Manager Renault | Alpine, RENAULT IBERIA

Speaker

Industry Meetings
Lutz Nagel

Lutz Nagel

Vice president, Finance Flixbus

Speaker

Industry Meetings
Oscar Pallarols

Oscar Pallarols

Global Commercial Director, Cellnex Telecom

Speaker

Industry Meetings
Mikel Palomera

Mikel Palomera

Director General, SEAT/CUPRA ESPAÑA

Speaker

Industry Meetings
Vinzenz Pflanz

Vinzenz Pflanz

President, Corporate Sales, SIXT

Speaker

Industry Meetings
Leopoldo Satrústegui Pérez de Villaamil

Leopoldo Satrústegui Pérez de Villaamil

Managing Director, Hyundai Motor España

Speaker

Industry Meetings
Jorge Solís

Jorge Solís

CEO, Punch Powertrain

Speaker

Industry Meetings
Prof. Josep Valor
https://www.iese.edu/faculty-research/faculty/josep-valor-sabatier/

Prof. Josep Valor

IESE Business School

Speaker

Industry Meetings

May 4-5, 2022

IESE Barcelona

CAN WE HELP YOU WITH THIS MEETING?

Claudia Escobar
IESE Industry Meetings
tel: +34 93 253 43 36

FEES

The 36 IESE Mobility Meeting will be held on IESE Barcelona
The number of participants on campus will be limited due to Covid restrictions, so we encourage to register as soon as possible.

The fees for this meeting:

GENERAL FEES

On Campus: € 1,000
Online: € 200

ALUMNI FEES

On Campus: € 900
Online: € 200

MEMBER FEES

On Campus: € 700
Online: Free

INDUSTRY INSIGHTS

2022 – Mobility’s Genesis: Data, The Biggest Change Since Cars

2020/2021 – A New World

2019 – Electrification and China are taking mobility‘s driver’s seat

2018 – KEY DATA ON THE AUTOMOTIVE SECTOR

Download in English

2017 – IESE ON

Download in English
Download in Spanish

Previous Editions

2021 · A new world · Session May 5-6, 2020
2020 · A new world · Session November 3, 2020
2019 · Diversity: Technology, Ecosystems & People
2018 · Back to the future
2017 · The age of turbulence
2016 · The Battle of Automotive
2015 · The Next 30 Years
2014 · Why Automobile
2013 · Two worlds, two speeds?
2012 · Tectonic Shifts
2011 · Megatrends in the Automotive Industry
2010 · Reinventing the Industry
2009 · The Automotive Industry in 2020
2008 · The Automotive Industry in the 2010’s: The Critical Decade?
2007 · Managing Global Uncertainty
2006 · Sustainability of the Automotive Industry in Europe
2005 · Competition and Cooperation
2004 · Back to Basics
2003 · Looking to the Future with Imagination
2002 · Competing Out of Confusion
2001 · Tightening the Screws
2000 · Consequences of Consolidation
1999 · Gods, Tombs, Brands and Experts
1998 · Another Call for Attention
1997 · Entering the 21st Century: The New Trends
1996 · East and West, the Challenge for Europe
1995 · Balance, Present and Future
1994 · How to Face the Recovery?
1993 · Where are we Going?
1992 · The End/Beginning of the Countdown
1991 · Building Up from the Crisis
1990 · Learning Organizations, Change and Innovation. Routines of the 90’s
1989 · A Call for Attention
1988 · Towards 1992: Single Market Consolidation
1987 · The Value-Added Chain in the Automotive Sector
1986 · The Future of the Automotive Sector

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