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  • 24 IESE Food & Beverage

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12
  • WHO IS WHO
  • PROGRAM
  • FEES
  • INDUSTRY INSIGHTS
  • PREVIOUS EDITIONS

Post-COVID strategy and perspectives

The new reality imposed by the COVID-19 pandemic has been the greatest test the food and beverage industry has faced in decades. In those relatively far-off early days of the coronavirus crisis, the industry displayed a resilience under extreme pressure that reflected its high professional level in terms of logistics and operations. It also provided an outstanding response in accordance with the strictest health criteria.

Despite the satisfaction for being able to meet the needs of society in the most difficult months in decades, the industry still faces tremendous challenges as a result of this new reality. COVID-19’s impact has been complex and variable. On one hand, many companies have been relatively immune to the drop in demand affecting other sectors of the economy. On the other, the restaurant and hospitality industry and its specialized food and beverage suppliers have suffered devastating losses that have forced them either to operate at a minimal level of activity or close the business indefinitely or permanently.

In this new scenario, the food and beverage industry must answer some basic questions linked to strategic leadership. Which of the industry’s key factors in the pre-COVID world are still relevant today and what priority do they have? Which ones are no longer relevant? And, finally, what new priorities and emergencies will come to light in the post-pandemic world?

In the process of answering these big questions at the next 24 IESE Food and Beverage Industry Meeting, jointly organized with Deloitte, we will discuss topics such as consumer behavior, new dynamics in the distribution sector, and the medium- and long-term prospects of the restaurant and hospitality industry. We’ll also address the impact of the crisis on key items on the industry’s agenda, including sustainability and health, as well as the role of the Spanish government, with EU support, as a player capable of moderating the crisis and providing a catalyst to relaunch the private sector toward a future that is much more economically efficient, effective and sustainable. The first session of the Meeting was held on March 8 in a Live Online format. The second session will be on April 14 and will be dedicated to the EU Recovery Funds in a Live Online format. The third session will be on June 1st.

Supporting Companies

 

March 8, 2021

JOIN US

Due to exceptional health and safety measures, the conference will be Live Online

CAN WE HELP YOU WITH THIS MEETING?

Claudia Escobar
IESE Industry Meetings
tel: +34 93 253 43 36

Who is who

Prof. Adrián Caldart
https://www.iese.edu/faculty-research/faculty/adrian-caldart/

Prof. Adrián Caldart

Academic Director of the Meeting, IESE Business School

Academic Director

Industry Meetings
Fernando Pasamón

Fernando Pasamón

Partner and co-organiser of the Meeting, Deloitte

Collaborating Director

Industry Meetings
Prof. Javier Diaz-Giménez
https://www.iese.edu/faculty-research/faculty/javier-diaz-gimenez/

Prof. Javier Diaz-Giménez

Department of Economics, IESE Business School

Speaker

Industry Meetings
Juan Ignacio de Elizalde

Juan Ignacio de Elizalde

General Manager Coca-Cola Iberia

Speaker

Industry Meetings
Camille Falguière

Camille Falguière

Business Executive Officer - Dairy & Cocoa Beverages, NESTLE

Speaker

Industry Meetings
Carlos González-Vilardell

Carlos González-Vilardell

Marketing, eCommerce & Commercial Strategy Director, Lidl Spain

Speaker

Industry Meetings

Program

Session, March 8: 15.30 h – 19.00h

15:30 Welcome

• Prof. Adrián Caldart, Academic Director of the Meeting, IESE Business School
• Fernando Pasamón, Partner and co-organiser of the Meeting, Deloitte

15:40-16:30 Economic outlook for the post-COVID world: How difficult and how fast will the economic recovery be?

• Prof. Javier Diaz-Giménez, Department of Economics, IESE Business School

Moderator: Prof. Adrián Caldart, Academic Director of the Meeting, IESE Business School

16:30-16:40 Break
16:40-17:30 The impact of COVID-19 on consumption and future scenarios

• Fernando Pasamón, Partner and co-organiser of the Meeting, Deloitte

Moderator: Prof. Adrián Caldart, Academic Director of the Meeting, IESE Business School

17:30-17:40 Break
17:40-19:00 The post-COVID Consumer

• Juan Ignacio de Elizalde, General Manager Coca-Cola Iberia
• Camille Falguière, Business Executive Officer – Dairy & Cocoa Beverages, NESTLE
• Carlos González-Vilardell, Marketing, eCommerce & Commercial Strategy Director, Lidl Spain

Moderator: Prof. Adrián Caldart, Academic Director of the Meeting, IESE Business School

19:00 Closing

Fees

The first session of the 24 IESE Food & Beverage will be in an Live Online format on March 8, 2021.

The fee for this session is:

€100

In the event that we are able to combine it also in a face-to-face format,
we will communicate this in due course with the appropriate health conditions and protocols.
Payment must be made prior to program attendance.

Industry Insights

2021 – Programa de Impulso de proyectos tractores de Competitividad y Sostenibilidad Industrial

Download in Spanish

2021 – El Impacto del plan de recuperación en el sector de alimentación y bebidas: directrices y guía para una transformación necesaria

MAURICIO GARCÍA DE QUEVEDO

Download in Spanish

2021 – Plan de Recuperación, Transformación y Resilencia

RAIMON RIPOLL

Download in Spanish

2021 – La crisis de la COVID-19 en el sector de alimentación y bebidas. Impacto y futuro

MAURICIO GARCÍA DE QUEVEDO

Download in Spanish

2018 – Vademecum on Food and Beverage Markets

Download in English

Previous Editions

2019 · Feeding the Future
2018 · State of Play and Future Scenarios
2017 · Sustainable Growth Strategies: Challenges and Opportunities
2016 · A Global, Creative Look at Growth, New Markets and Change
2015 · The Road to 2025 and Beyond
2014 · The Four I-Engines of the Industry
2013 · Selling Across Continents
2012 · Growth in the recession. Examples for industry and retail
2011 · In search of added value: how to get consumers, margins and competitiveness back
2010 · Food wars: counterattack brands. Rebuilding the industry’s future

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