Program

IESE Barcelona. June 6, 2019

08:30-09:00Welcome and Registration
09:00-09:30OPENING SESSION AND PRESENTATION OF THE VADEMECUM
• Prof. Adrián Caldart, Academic Director of the Meeting, IESE Business School
• Fernando Pasamón, Retail, Wholesale and Distribution (RWD) Global Consulting Leader, Deloitte
09:30-10:30HAS ECONOMIC GROWTH REACHED ITS LIMIT? REFORMS AND POLICIES FOR AN UNCERTAIN WORLD CONTEXT
The International Monetary Fund’s most recent estimates point to a slowdown and more moderate growth prospects for the coming year. The uncertainties associated with Brexit, the United States-China trade war and the behavior of emerging countries will provide the world economic and geopolitical backdrop for this debate, as well as the keys to understanding the current and future situation of the Spanish economy in the European and global context.
Moderator:
Prof. Antonio Argandoña, IESE Business School
Panel:
• Prof. Javier Díaz Giménez, IESE Business School
• Ira Kalish, Chief Global Economist, Deloitte
10:30-11:15NUTRITION AND SUSTAINABILITY
The food and beverage industry has a fundamental role to play in challenges as important as demographic growth, technological innovation, urbanization and the unprecedented social change of the energy transition.
What are the specific implications and impacts of these challenges? What is the ideal diet in terms of human nutrition and the sustainability of the planet? What impact will this diet have on the value chains of different categories and industries (e.g., pork, beef, fruit, vegetable) involved in the entire food chain, and in the different geographic contexts based on the development level of each local subsector?
Moderator:
• Prof. J. Alfredo Martínez, Professor of Food Sciences and Physiology, University of Navarra and Food Director of the Precision Nutrition of IMDEA
Panel
• Shay Eliaz, Principal, Monitor Deloitte
11:15-11:45Coffee Break
12:00-12:45THE INDUSTRY IN THE EUROPEAN UNION. PRIORITIES, POLICIES AND REGULATIONS
Food safety, waste, sustainability, job creation, nutrition and health are some of the main topics and priorities of the food and beverage industry. In the European Union, this industry represents more than four million people and 289,000 companies, 90% of which are small and medium-sized businesses. EU priorities and strategies will have an impact on the policies and regulations of the next ten years. This session will provide an opportunity to discuss these issues.
Moderated / Presented by:
• Mella Frewen, Director General, FoodDrinkEurope
• Mauricio García de Quevedo, General Manager, Spanish Food and Drink Industry Federation (FIAB)
12:45-14:00ENTREPRENEURIAL INITIATIVE AND FINANCING OF INNOVATION
The food and beverage industry has historically been characterized by its proximity to consumers, response to their needs and push for continuous process improvement. These drivers have made the industry more innovative and given it greater capacity for change and transformation.
Moderator:
• Prof. Eduard Calvo, IESE Business School
Panel
• Yolanda Cerdà, FMCG Innovation Observatory Manager, Institut Cerdà
• Manuel E. González Guzmán, Founder & Managing Partner, Global RIFF (the Revolution in Food Fund)
• Begonya Mèlich, Quality Manager, R+D and Environment, Balfego Group
14:00-15:15Lunch
15:15-16:15AGRIBUSINESS. TRENDS, INNOVATION AND OPPORTUNITIES
Focusing on agriculture is a basic way of highlighting the entire value chain and understanding the industry and its capacity for transformation, as well as distribution based on proximity to consumers. The primary sector provides fertile ground for innovation and a wealth of opportunities associated with digitalization. Panel members will discuss the challenges and opportunities of agriculture and its importance in the value chain and the industry as a whole.
Moderator:
• Prof. Adrián Caldart, IESE Business School
Panel
• Fernando Clúa, Investment Director, Miura Private Equity
• Miguel Minguet, CEO, AlbuferaFoods and Vice-chair of rice work group, COPA-COGECA
• Filipe Núncio, Founder and COO, Agri Marketplace
16:15-17:00LIFESTYLE, BRANDS AND CONSUMER
Understanding consumers in a global era of urban living and digitalization has become a more important priority for companies. Lifestyles and trends in consumption indicate that consumers are more informed, more digitally savvy and pay greater attention to what they buy in terms of the product (natural, healthy ingredients) and the values they expect from distribution and the industry (ethical business models, environmentally friendly practices and animal welfare). Another clear trend highlights the importance of the shopping experience with the actual product in the store (concepts relating to convenience, limited time, enjoying the shopping experience and the synergies created in physical spaces that combine personal leisure and local shopping opportunities, and where people work, have lunch and hold informal meetings). These experiences are often related to or identified with brands and the values they represent. The session will offer a chance to discuss how to reach, transmit and earn the trust of consumers based on authenticity and brand management.
Moderated / Presented by:
• Carlos Holemans, Chief Creative Officer, Deloitte Digital
Panel
• Telmo Pagalday Vergara, Content Manager & Digital Marketing, Pernod Ricard
• Kerman Romeo Vitoria, Senior Brand Manager, Pernod Ricard
17:00-17:15Break
17:15-18:30RETHINKING PACKAGING AND THE PLASTICS INDUSTRY
New regulations, concern for the environment and consumers’ growing awareness have made the discussion of packaging and recycling a key item on the food and beverages industry agenda. Panel members and the main stakeholders will discuss this global challenge that calls for everyone’s involvement.
Moderator:
• Ignacio González Hernández, CEO, Grupo Nueva Pescanova and President, Ecoembes
Panel
• Cinta Bosch, Head of Sustainability, AECOC
• Ignacio García Magarzo, General Manager, ASEDAS
• François-Xavier Lacroix, General Manager, Danone Waters
18:30-18:45CLOSING SESSION