NOVEMBER 13-14, 2018
IESE Barcelona
Arnús i Garí, 3-7
08034 Barcelona
During the past 130 years, the automotive industry has gone through several significant changes. The current regulator-led initiatives towards electric mobility and new business models are an example of this: at the very beginning of the 20th century, electric cars played a major role in cities like New York, Paris or Berlin. Back then, just like now, it was difficult to predict how the world of mobility would look like in the future. Then, in a very short time between 1904 and 1914, the automotive industry changed completely. Electric cars disappeared, being replaced by cars driven by internal combustion engines, networks of gasoline stations and an expanding network of roads and highways. Companies like Ford and GM took over the reign of the industry by introducing new manufacturing methodologies like mass production and new management principles like planned obsolescence. What lessons can we learn by looking back to the early 20th century? What are the implications for the automotive value chain and its many constituents? Are we looking at “Back to the future”?
In this year’s 33rd edition of our annual meeting of the automotive industry, IESE AUTO, we hope to shed some light on these questions while also addressing the issues related to the Spanish, European and global markets. We will continue our tradition of providing a premier platform for senior executives from the automotive industry, industry experts and leading academics to exchange ideas about the future of the “industry of industries”.
IESE Barcelona
Arnús i Garí, 3-7
08034 Barcelona
IESE Industry Meetings
tel: +34 93 253 43 36
Chair
Founding Chair
Founding Chair
With the expert contribution of
| 08:30-09:00 | Welcome and Registration |
| 09:00-09:15 | WELCOME
• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School |
| 09:15-09:45 | OPENING LECTURE: “BACK TO THE FUTURE”
• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School |
| 09:45-10:30 | BUILDING AN AMBIDEXTROUS ORGANIZATION, A CASE IN PRACTICE
Ambidextrous organization as an ongoing transformation engine for a rapid changing environment. Automotive is facing simultaneously three major disruptions related to electrification, urbanization and digitalization. This changing environment demands agile responses for companies who are forced to exploit traditional business model while at the same time develop innovative new ones. • Francisco J. Pérez Botello, CEO, Volkswagen Group España Distribución Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 10:30-11:00 | PARADIGM SHIFT: TECHNOLOGICAL DISRUPTION AND NEW FORMS OF MOBILITY
• Germán López Madrid, Senior Advisor, Volvo Car Corporation and President, ANIACAM Moderator: Prof. Dr. Pedro Nueno, IESE Business School |
| 11:00-11:30 | Coffee break |
| 11:30-12:30 | PREPARING FOR THE DIGITAL TRANSFORMATION
The transformation that is taking place at all levels of business is an inevitable process. As companies, we are responsible for helping employees acquire the qualifications they need to carry out new tasks. The trade union cause is also being transformed by the arrival of new digital media. During this session, we will talk about all the ways in which we must adapt to the transformation of companies. • Xavier Ros, Member of the Board and Executive Vice-President Human Resources, SEAT Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 12:30-13:00 | SPAIN: THE SUPPLIERS’ PERSPECTIVE
• María Helena Antolin, President, Sernauto Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 13:00-14:15 | Lunch |
| 14:15-15:15 | CAR FACTORIES: CONCEPTS, PROCESSES AND TECHNOLOGY IN THE 21ST CENTURY?
How successful strategy, product and process development is linked to company culture and competence management Addressing the Dynamic Market: A Modular and Transferable Approach to Electric Mobility • Dr. Andreas Fink, Head of Electric Traction Drive, ZF Friedrichshafen AG Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 15:15-16:15 | DIGITALIZING RETAIL: LEARNING FROM OTHER SECTORS
The Seamless Customer Journey: Analog meets Digital • Thomas Steckenborn, CEO, CEMA AG Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 16:15-16:45 | Coffee break |
| 16:45-17:15 | SPAIN: THE DEALERS’ PERSPECTIVE
• Gerardo Pérez, President, FACONAUTO Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 17:15-18:00 | GEOPOLITICS & AUTOMOTIVE
Geopolitical Factors and the Global Automotive Industry • Begoña Cristeto, Partner, KPMG in Spain |
| 18:00-19:00 | IESE CASE DISCUSSION
This session will allow participants to engage in an active discussion of a current topic in the automotive industry. • Prof. Dr. Marc Sachon, IESE Business School |
| 19:00-20:30 | To end the day, participants are cordially invited to attend the “Networking & Tapas” |
| 09:00-10:20 | THE FUTURE OF THE INDUSTRY FROM CIAC’S PERSPECTIVE
Among its many other functions, the Automotive Industry Cluster of Catalonia (CIAC) assumes the role of observer of technological trends in the industry so they can be applied in its associate companies. This function forms part of the cluster’s main mission: to help companies become more competitive. The session will provide three examples of how the CIAC promotes cooperation projects. Speaker and moderator: Josep Mª Vall, Presidente, CIAC Stamping 4.0 Exoskeletons Drones in Automotive Industry |
| 10:20-11:00 | Coffee break and visito to CIAC’s innovation corner |
| 11:00-11:45 | INNOVATION IN SALES: SALESFORCE IN AUTOMOTIVE
The future of automotive sales will seamlessly tie together digital and physical touch points by OEMs and dealers: from lead generation to dealer engagement to after-sales and mobility services. We will look into concrete automotive cases, share an end-to-end OEM vision and take inspirational trends from other industries like travel and retail. • Fernando Ranz, Regional VP, Salesforce Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 11:45-12:15 | THE CORPORATE MANAGEMENT OF MOBILITY DEMAND: THE NEW CHALLENGES
• José María Cánovas del Castillo, Co-founder and CEO, Taksee Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 12:15-13:15 | INNOVATION IN THE AUTOMOTIVE SECTOR BEYOND THE PRODUCT AND PRODUCTIVE PROCESSES
• Luis Buzzi, Responsible of KPMG Innova Valley and Partner of MC in Catalonia, KPMG in Spain |
| 13:15-13:45 | SPAIN: OEM STATUS QUO & OUTLOOK
• Mario Armero, Executive Vice-President , ANFAC Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 13:45-14:00 | CLOSING
• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School |
The fees for the 33 Auto Industry Meeting are:
General
IESE Alumni
IESE Members and Partners
Fee includes lunch.
Payment must be made prior to program attendance.
Places are limited and registrations are processed in strict order of receipt.
2017 · The age of turbulence
2016 · The Battle of Automotive
2015 · The Next 30 Years
2014 · Why Automobile
2013 · Two worlds, two speeds?
2012 · Tectonic Shifts
2011 · Megatrends in the Automotive Industry
2010 · Reinventing the Industry
2009 · The Automotive Industry in 2020
2008 · The Automotive Industry in the 2010’s: The Critical Decade?
2007 · Managing Global Uncertainty
2006 · Sustainability of the Automotive Industry in Europe
2005 · Competition and Cooperation
2004 · Back to Basics
2003 · Looking to the Future with Imagination
2002 · Competing Out of Confusion
2001 · Tightening the Screws
2000 · Consequences of Consolidation
1999 · Gods, Tombs, Brands and Experts
1998 · Another Call for Attention
1997 · Entering the 21st Century: The New Trends
1996 · East and West, the Challenge for Europe
1995 · Balance, Present and Future
1994 · How to Face the Recovery?
1993 · Where are we Going?
1992 · The End/Beginning of the Countdown
1991 · Building Up from the Crisis
1990 · Learning Organizations, Change and Innovation. Routines of the 90’s
1989 · A Call for Attention
1988 · Towards 1992: Single Market Consolidation
1987 · The Value-Added Chain in the Automotive Sector
1986 · The Future of the Automotive Sector
