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In 2017 the automotive industry is heading into an age of turbulence: recent and ongoing changes in global politics add an additional layer of complexity to demographic, technological and regulatory changes already affecting the industry. New players are trying to establish a foothold and digital, asset-light business models are evolving by leveraging their ability to quickly adapt to a continuously changing environment. At the same time the reconfiguration of the European OEM landscape and the potential limitation of access for foreign-produced vehicles to the North American market generate uncertainty in the industry. Against this scenery leading companies in the industry – suppliers, OEMs and distributors – need to find ways to increase their flexibility while not putting their existing revenue streams at risk. How can the industry of industries, which generates more jobs, more innovation and more middle class households than most other industries, wether this Age of Turbulence?

At this year’s edition of our annual meeting of the automotive industry, IESE AUTO, we hope to shed some light on these questions while also addressing the “classic” questions related to the Spanish, European and global markets. In doing so, we will continue our tradition of providing a premier platform for senior executives from the automotive industry, industry experts and leading academics to exchange ideas about the future of the industry of industries.

With the expert contribution of

 

Supporting Companies

 

NOVEMBER 14-15, 2017

IESE Barcelona
Arnús i Garí, 3-7
08034 Barcelona

JOIN US

CAN WE HELP YOU WITH THIS MEETING?

IESE Industry Meetings
tel: +34 93 253 43 36

Who is who

Marc Sachon
https://www.iese.edu/faculty-research/faculty/marc-sachon/

Marc Sachon

Professor of Production, Technology and Operations Management

Chair

Industry Meetings
Pedro Nueno
https://www.iese.edu/faculty-research/faculty/pedro-nueno/

Pedro Nueno

Emeritus Professor of Entrepreneurship

Founding Chair

Industry Meetings
Joan Llorens

Joan Llorens

Emeritus Professor of Entrepreneurship

Founding Chair

Industry Meetings
Francisco Roger

Francisco Roger

Partner, Automotive Practice, KPMG in Spain

With the expert contribution of

Industry Meetings
Vicenç Aguilera

Vicenç Aguilera

CIAC

Speaker

Industry Meetings
Mario Armero

Mario Armero

ANFAC

Speaker

Industry Meetings
Manel Blanco

Manel Blanco

KPMG in Catalonia

Speaker

Industry Meetings
Pascual Dedios-Pleite

Pascual Dedios-Pleite

Siemens

Speaker

Industry Meetings
Natán Díaz

Natán Díaz

KPMG España

Speaker

Industry Meetings
Antonio Fondevilla

Antonio Fondevilla

CEVA

Speaker

Industry Meetings
Torsten Greiner

Torsten Greiner

EDSCHA

Speaker

Industry Meetings
Alan Johnson

Alan Johnson

Nissan

Speaker

Industry Meetings
Stefan Lampa

Stefan Lampa

KUKA Robotics

Speaker

Industry Meetings
Miquel Martí

Miquel Martí

Moventia España

Speaker

Industry Meetings
Gilles Normand

Gilles Normand

Groupe Renault

Speaker

Industry Meetings
Gerardo Pérez

Gerardo Pérez

FACONAUTO

Speaker

Industry Meetings
José Portilla

José Portilla

SERNAUTO

Speaker

Industry Meetings
Jorge Ramos

Jorge Ramos

IBIL

Speaker

Industry Meetings
Xavier Segura

Xavier Segura

Festo Automation, S.A.U

Speaker

Industry Meetings
Fernando Serrate

Fernando Serrate

KPMG España

Speaker

Industry Meetings
Frank Tinschert

Frank Tinschert

MAN

Speaker

Industry Meetings
Andreas Tostmann

Andreas Tostmann

SEAT

Speaker

Industry Meetings
Nikolai Zaepernick

Nikolai Zaepernick

EOS (3D printing)

Speaker

Industry Meetings

Program

Tuesday, November 14

08:30-09:00 WELCOME AND REGISTRATION
 09:00-09:15 WELCOME AND OPENING SESSION

• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School
• Joan Llorens, Founding Chairman IESE AUTO and Member of Advisory Board, STA
• Fernando Serrate, Partner in charge of the Catalonia, Balearic Islands and Andorra offices, KPMG in Spain

 09:15-09:45 INTRODUCTION TO “THE AGE OF TURBULENCE”

• Prof. Dr. Marc Sachon, IESE Business School

 09:45-10:15 THE PERSPECTIVE OF ANFAC

• Mario Armero, Executive Vice President, ANFAC
• Q&A

Moderator: Prof. Dr. Marc Sachon, IESE Business School

10:15-11:00 DEEP DIVE: THE STATE OF ELECTRIC MOBILITY

New regulatory environments at the municipal, regional and national level have given a strong push to electric mobility across the globe. What insights can be shared by one of the leading OEMs in this arena?

• Gilles Normand SVP Electric Vehicle Program and New Business, Groupe Renault
• Q&A

Moderator: Prof. Dr. Marc Sachon, IESE Business School:

11:00-11:30 Coffee Break and CIAC-Innovation Projects Exhibition
 11:30-11:50 NEW MANUFACTURING AND GLOBAL CHANGE

Two key important trends are changing the automotive industry today: technology and geopolitics. In this year’s meeting we will try to shed some light on both of them. A key technological change in manufacturing is Industry 4.0. Once the vehicles are built they need to be shipped and so the topic of logistics is very important, especially in an environment of geopolitical change and the risk of growing trade barriers. How are global automotive logistics changing, what is the role of geopolitical changes and technological advancements? Dealerships continue to play a key role in the value chain and this is unlikely to change any time soon. In this block we will reflect on the challenges of this new context.

Speaker & Moderator: Natán Díaz, Partner, Management Consulting, KPMG in Spain

11:50-12:25 The Impact of Geopolitics on Automobile Logistics

• Antonio Fondevilla, Executive Vice-President Global Automotive Sector Lead, CEVA Logistics
• Q&A

12:25-13:00 The Changing Landscape in Spain

• Gerardo Pérez, President, FACONAUTO
• Q&A

13:00-14:15 Lunch
14:15-14:45 INNOVATION IN MANUFACTURING (I)

What is Industry 4.0, its building blocks and what are its implications for the automotive industry? We will focus on the actual manufacturing side of Industry 4.0, giving a particular focus to the topic of industrial 3D printing in automotive. Current developments and the implications of Industry 4.0 for Tier 1 and Tier 2 suppliers will be addressed, both from a Spanish and an international perspective.

• Speaker & Moderator: Prof. Dr. Marc Sachon, IESE Business School

14:45-15:30 Deep Dive: The State of Industrial 3D Printing

• Nikolai Zaepernick, SVP Central Europe, EOS
• Q&A

15:30-16:30 Innovation-Driven Suppliers: Key to the Future

• Torsten Greiner, CEO, EDSCHA
• José Portilla, General Manager, SERNAUTO
• Q&A

16:30-17:00 Coffee Break and CIAC-Innovation Projects Exhibition
17:00-18:00 INDUSTRY 4.0 IMPLEMENTATION

Building on the previous content block, we will move the focus from actual manufacturing to managing processes and factory automation technology, two key elements of Industry 4.0.

• Pascual Dedios-Pleite, President, Siemens Industry Software and General Manager, Siemens Digital Factory
• Xavier Segura, General Manager, Festo Automation, S.A.U Spain and Portugal
• Q&A

Moderator: Vicenç Aguilera, President, CIAC

18:00-19:00 Case Discussion: “Hella: Industry 4.0 in China”

The IESE case study of 2017 presents a black market problem Hella was facing in China. To overcome this challenge, the company was evaluating whether or not to implement a new data collection technology that would allow it to monitor the use of its injection molds.

• Prof. Dr. Marc Sachon, IESE Business School

Note: Participants should read the case in advance to get the most from this discussion.

19:00-19:15 CLOSING OF DAY 1

• Manel Blanco, Partner, Markets, KPMG in Catalonia
• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School

 19:15 To end the day, participants are cordially invited to attend the “Networking cocktail”

Wednesday, November 15

08:30-09:15 Welcome Coffee
09:15-09:45 NISSAN’s NEVER-ENDING CUSTOMER SYNCHRONISATION

The automotive industry will see more change in the next 10 years than in the past 50 years. We will discuss how Nissan´s manufacturing philosophy, focused on the customer, is responding to that change. Participants will have the opportunity to engage with the speaker.

• Alan Johnson, Managing Director, Nissan Motor Ibérica
• Q&A

Moderator: Prof. Dr. Marc Sachon, IESE Business School

09:45-10:30 INNOVATION IN MANUFACTURING (II)

One key element of Industry 4.0 are process technologies and robots: they move and handle things in factories. What developments are taking place in production in general and in robotics in particular and how can they increase flexibility while keeping costs under control?

Moderator: Prof. Dr. Marc Sachon, IESE Business School

The Future of the Factory
10:30-11:15 Deep Dive: The Future of Robotics

All OEMs are using robots in their factories and robots are currently undergoing significant changes that make them more flexible, connected and collaborative. We will discuss this in depth, hearing from one of the global industry leaders in robotics.

• Stefan Lampa, CEO, KUKA Robotics
• Q&A

11:15-11:45 Coffee Break and CIAC-Innovation Projects Exhibition
11:45-12:15 MOBILITY PLATFORMS AND NEW FORMS OF MOBILITY

The internet and connectivity revolution have enabled the emergence of mobility platforms. While many may think that they are not relevant to the industry, examples in other sectors show that they can disrupt established businesses. In this block we will discuss this key topic from different perspectives, including electric vehicles.

• Frank Tinschert , VP Telematics & Digital Solutions, MAN
• Q&A

Moderator: Prof. Dr. Marc Sachon, IESE Business School

12:15-13:15 Mobility Solutions in Spain

• Miquel Martí, President and CEO, Moventia Spain

• JJorge Ramos, CEO, IBIL
• Q&A

Moderator: Prof. Dr. Pedro Nueno, IESE Business School

13:15-13:30 CLOSING

• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School
• Prof. Dr. Pedro Nueno, Founding Chairman IESE AUTO, IESE Business School
• Joan Llorens, Founding Chairman IESE AUTO and Member of Advisory Board, STA
• Manel Blanco, Partner, Markets, KPMG in Catalonia

13:30 Closing Cocktail

Industry Insights

2017 – IESE ON

Download in English
Download in Spanish

2014 – Why Automobile?

Download in English
Download in Spanish

2013 – Two Worlds – Two Speeds?

Download in Spanish
Download in English

Previous Editions

2016 · The Battle of Automotive
2015 · The Next 30 Years
2014 · Why Automobile
2013 · Two worlds, two speeds?
2012 · Tectonic Shifts
2011 · Megatrends in the Automotive Industry
2010 · Reinventing the Industry
2009 · The Automotive Industry in 2020
2008 · The Automotive Industry in the 2010’s: The Critical Decade?
2007 · Managing Global Uncertainty
2006 · Sustainability of the Automotive Industry in Europe
2005 · Competition and Cooperation
2004 · Back to Basics
2003 · Looking to the Future with Imagination
2002 · Competing Out of Confusion
2001 · Tightening the Screws
2000 · Consequences of Consolidation
1999 · Gods, Tombs, Brands and Experts
1998 · Another Call for Attention
1997 · Entering the 21st Century: The New Trends
1996 · East and West, the Challenge for Europe
1995 · Balance, Present and Future
1994 · How to Face the Recovery?
1993 · Where are we Going?
1992 · The End/Beginning of the Countdown
1991 · Building Up from the Crisis
1990 · Learning Organizations, Change and Innovation. Routines of the 90’s
1989 · A Call for Attention
1988 · Towards 1992: Single Market Consolidation
1987 · The Value-Added Chain in the Automotive Sector
1986 · The Future of the Automotive Sector

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