NOVEMBER 14-15, 2017
IESE Barcelona
Arnús i Garí, 3-7
08034 Barcelona
In 2017 the automotive industry is heading into an age of turbulence: recent and ongoing changes in global politics add an additional layer of complexity to demographic, technological and regulatory changes already affecting the industry. New players are trying to establish a foothold and digital, asset-light business models are evolving by leveraging their ability to quickly adapt to a continuously changing environment. At the same time the reconfiguration of the European OEM landscape and the potential limitation of access for foreign-produced vehicles to the North American market generate uncertainty in the industry. Against this scenery leading companies in the industry – suppliers, OEMs and distributors – need to find ways to increase their flexibility while not putting their existing revenue streams at risk. How can the industry of industries, which generates more jobs, more innovation and more middle class households than most other industries, wether this Age of Turbulence?
At this year’s edition of our annual meeting of the automotive industry, IESE AUTO, we hope to shed some light on these questions while also addressing the “classic” questions related to the Spanish, European and global markets. In doing so, we will continue our tradition of providing a premier platform for senior executives from the automotive industry, industry experts and leading academics to exchange ideas about the future of the industry of industries.
IESE Barcelona
Arnús i Garí, 3-7
08034 Barcelona
IESE Industry Meetings
tel: +34 93 253 43 36
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| 08:30-09:00 | WELCOME AND REGISTRATION |
| 09:00-09:15 | WELCOME AND OPENING SESSION
• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School |
| 09:15-09:45 | INTRODUCTION TO “THE AGE OF TURBULENCE”
• Prof. Dr. Marc Sachon, IESE Business School |
| 09:45-10:15 | THE PERSPECTIVE OF ANFAC
• Mario Armero, Executive Vice President, ANFAC Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 10:15-11:00 | DEEP DIVE: THE STATE OF ELECTRIC MOBILITY
New regulatory environments at the municipal, regional and national level have given a strong push to electric mobility across the globe. What insights can be shared by one of the leading OEMs in this arena? • Gilles Normand SVP Electric Vehicle Program and New Business, Groupe Renault Moderator: Prof. Dr. Marc Sachon, IESE Business School: |
| 11:00-11:30 | Coffee Break and CIAC-Innovation Projects Exhibition |
| 11:30-11:50 | NEW MANUFACTURING AND GLOBAL CHANGE
Two key important trends are changing the automotive industry today: technology and geopolitics. In this year’s meeting we will try to shed some light on both of them. A key technological change in manufacturing is Industry 4.0. Once the vehicles are built they need to be shipped and so the topic of logistics is very important, especially in an environment of geopolitical change and the risk of growing trade barriers. How are global automotive logistics changing, what is the role of geopolitical changes and technological advancements? Dealerships continue to play a key role in the value chain and this is unlikely to change any time soon. In this block we will reflect on the challenges of this new context. Speaker & Moderator: Natán Díaz, Partner, Management Consulting, KPMG in Spain |
| 11:50-12:25 | The Impact of Geopolitics on Automobile Logistics
• Antonio Fondevilla, Executive Vice-President Global Automotive Sector Lead, CEVA Logistics |
| 12:25-13:00 | The Changing Landscape in Spain
• Gerardo Pérez, President, FACONAUTO |
| 13:00-14:15 | Lunch |
| 14:15-14:45 | INNOVATION IN MANUFACTURING (I)
What is Industry 4.0, its building blocks and what are its implications for the automotive industry? We will focus on the actual manufacturing side of Industry 4.0, giving a particular focus to the topic of industrial 3D printing in automotive. Current developments and the implications of Industry 4.0 for Tier 1 and Tier 2 suppliers will be addressed, both from a Spanish and an international perspective. • Speaker & Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 14:45-15:30 | Deep Dive: The State of Industrial 3D Printing
• Nikolai Zaepernick, SVP Central Europe, EOS |
| 15:30-16:30 | Innovation-Driven Suppliers: Key to the Future
• Torsten Greiner, CEO, EDSCHA |
| 16:30-17:00 | Coffee Break and CIAC-Innovation Projects Exhibition |
| 17:00-18:00 | INDUSTRY 4.0 IMPLEMENTATION
Building on the previous content block, we will move the focus from actual manufacturing to managing processes and factory automation technology, two key elements of Industry 4.0. • Pascual Dedios-Pleite, President, Siemens Industry Software and General Manager, Siemens Digital Factory Moderator: Vicenç Aguilera, President, CIAC |
| 18:00-19:00 | Case Discussion: “Hella: Industry 4.0 in China”
The IESE case study of 2017 presents a black market problem Hella was facing in China. To overcome this challenge, the company was evaluating whether or not to implement a new data collection technology that would allow it to monitor the use of its injection molds. • Prof. Dr. Marc Sachon, IESE Business School Note: Participants should read the case in advance to get the most from this discussion. |
| 19:00-19:15 | CLOSING OF DAY 1
• Manel Blanco, Partner, Markets, KPMG in Catalonia |
| 19:15 | To end the day, participants are cordially invited to attend the “Networking cocktail” |
| 08:30-09:15 | Welcome Coffee |
| 09:15-09:45 | NISSAN’s NEVER-ENDING CUSTOMER SYNCHRONISATION
The automotive industry will see more change in the next 10 years than in the past 50 years. We will discuss how Nissan´s manufacturing philosophy, focused on the customer, is responding to that change. Participants will have the opportunity to engage with the speaker. • Alan Johnson, Managing Director, Nissan Motor Ibérica Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 09:45-10:30 | INNOVATION IN MANUFACTURING (II)
One key element of Industry 4.0 are process technologies and robots: they move and handle things in factories. What developments are taking place in production in general and in robotics in particular and how can they increase flexibility while keeping costs under control? Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| The Future of the Factory | |
| 10:30-11:15 | Deep Dive: The Future of Robotics
All OEMs are using robots in their factories and robots are currently undergoing significant changes that make them more flexible, connected and collaborative. We will discuss this in depth, hearing from one of the global industry leaders in robotics. • Stefan Lampa, CEO, KUKA Robotics |
| 11:15-11:45 | Coffee Break and CIAC-Innovation Projects Exhibition |
| 11:45-12:15 | MOBILITY PLATFORMS AND NEW FORMS OF MOBILITY
The internet and connectivity revolution have enabled the emergence of mobility platforms. While many may think that they are not relevant to the industry, examples in other sectors show that they can disrupt established businesses. In this block we will discuss this key topic from different perspectives, including electric vehicles. • Frank Tinschert , VP Telematics & Digital Solutions, MAN Moderator: Prof. Dr. Marc Sachon, IESE Business School |
| 12:15-13:15 | Mobility Solutions in Spain
• Miquel Martí, President and CEO, Moventia Spain • JJorge Ramos, CEO, IBIL Moderator: Prof. Dr. Pedro Nueno, IESE Business School |
| 13:15-13:30 | CLOSING
• Prof. Dr. Marc Sachon, Chairman IESE AUTO, IESE Business School |
| 13:30 | Closing Cocktail |
2016 · The Battle of Automotive
2015 · The Next 30 Years
2014 · Why Automobile
2013 · Two worlds, two speeds?
2012 · Tectonic Shifts
2011 · Megatrends in the Automotive Industry
2010 · Reinventing the Industry
2009 · The Automotive Industry in 2020
2008 · The Automotive Industry in the 2010’s: The Critical Decade?
2007 · Managing Global Uncertainty
2006 · Sustainability of the Automotive Industry in Europe
2005 · Competition and Cooperation
2004 · Back to Basics
2003 · Looking to the Future with Imagination
2002 · Competing Out of Confusion
2001 · Tightening the Screws
2000 · Consequences of Consolidation
1999 · Gods, Tombs, Brands and Experts
1998 · Another Call for Attention
1997 · Entering the 21st Century: The New Trends
1996 · East and West, the Challenge for Europe
1995 · Balance, Present and Future
1994 · How to Face the Recovery?
1993 · Where are we Going?
1992 · The End/Beginning of the Countdown
1991 · Building Up from the Crisis
1990 · Learning Organizations, Change and Innovation. Routines of the 90’s
1989 · A Call for Attention
1988 · Towards 1992: Single Market Consolidation
1987 · The Value-Added Chain in the Automotive Sector
1986 · The Future of the Automotive Sector
