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  • 28 IESE Healthcare

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12
  • PROGRAM
  • WHO IS WHO
  • FEES
  • INDUSTRY INSIGHTS
  • PREVIOUS EDITIONS

BYTE-MEDICINE: THE REVOLUTION OF THE CONVERGENCE OF TECHNOLOGY AND MEDICINE

A wave of technology innovation, lead by artificial intelligence, data analytics and machine learning, is reshaping a broad range of sectors worldwide. In medicine and healthcare COVID-19 has accelerated this trend and now the time has come for it to dramatically transform the health sector.

The incorporation of these technologies in the drug discovery process is a game changer, with the potential of accelerating timelines and increasing efficiency by improving success rates. Data analytics and machine learning are also changing the way in which doctors perform their diagnostics and telemedicine is transforming patient interactions with healthcare systems. These technologies offer great opportunities to enhance the efficiency of systems which are in dire need of improving their sustainability.

• What is next in the interface of technology and medicine?

• How will it reshape the future of our healthcare systems?

• Which types of partnerships should we consider not to be left behind?

• What is the real potential of digital health?

Under the lemma “Byte-medicine: the Revolution of the Convergence of Medicine and Technology” the 28 IESE Health will reflect on the key new trends in byte-medicine and how they will reshape the healthcare of the future. It will also bring together top experts from the sector to think about how the different agents in healthcare can work together to continue building a healthier society while leveraging the enormous potential of technology.

SUPPORTING COMPANIES

 

PROGRAM

Wednesday, April 6th, 2022

09:00-09:30 Inauguración

• Prof. Núria Mas, Academic Director of the Meeting, IESE Business School
• Iñaki Moreno, Partner, Deloitte Spain Life Science & Healthcare Leader and Coorganizer of the Meeting
• Javier Urzay, Deputy General Director, Farmaindustria

09:30-10:00 Global Economic Outlook and the Revolution of Byte-Medicine (session in English*)

Prof. Núria Mas will look at the key trends on the global economy and she will reflect on their implications for healthcare.
In particular, she will also present the latest research on how the convergence between technology and medicine, what she call byte-medicine can reshape the healthcare sector.

• Prof. Núria Mas, IESE Business School

10:00-11:15 Technology and Big Data in Healthcare (session in English*)

To make sure that our healthcare systems can continue delivering today´s high standards of care in the future, sustainability is key.  AI, Machine learning, big data and personalized medicine are transforming healthcare. How should we prepare for the challenge?  How can we maximize their impact to achieve the maximum value for patients? What are the implications for corporate strategy?

• Julián Isla, Microsoft
• Josep Sanfeliu, Managing Partner, Asabys partners
• Angela Spatharou, EMEA Leader, Healthcare and Life Sciences, IBM Consulting

Moderator: Prof. Núria Mas, IESE Business School

11:15-11:45 Coffee – Break
11:45-13:00 The Innovation Challenge (session in Spanish*)

We’ve seen an explosion in healthcare innovations coming both from traditional health providers and non-traditional ones. However, some of this new technology comes at high prices, at least in the short-run. How can we align incentives to increase access to new technologies?

• Carolina Aguilar, CEO & Co-Founder, INBRAIN Neuroelectronics
• Ignasi Biosca, CEO, Reig Jofre
• Peter Plöger, CEO, Boehringer Ingelheim Spain

Moderator: Iñaki Moreno, Partner, Deloitte Spain

13:00-14:15 Lunch
14:15-15:15 The Hospital of the Future (session in Spanish*)

With the changing patient needs and the possibilities offered by new technologies, the role of the hospital is changing. How do we envision it in a world where the care is part of a continuum

• Dr. Josep Ma Campistol, Director General, Hospital Clínic
• Benigno Rosón, Subdirección de Sistemas y Tecnologías de la Información, SERGAS
• Bernardo Valdivieso, Director Planificación en Departamento Salud de Valencia, LA FE

Moderator: Prof. Núria Mas, IESE Business School

15:15-16:15 Challenges & Solutions for our Healthcare Systems (session in Spanish*)

• Jordi Amblàs, Departament de Salut, Generalitat de Catalunya
• Dra. Ma Ángeles García Rescalvo, Gerente, Hospital Universitario Virgen de las Nieves, Granada
• Francesc Iglesias, Deputy Director, Institut Catalá de Salut

Moderator: Prof. Jaume Ribera, IESE Business School

16:15-16:30 Final Thoughts (session in Spanish*)

• Prof. Núria Mas, Academic Director of the Meeting, IESE Business School
• Iñaki Moreno, Partner, Deloitte Spain, Coorganizer of the Meeting

16:30-17:00 Closing (session in Spanish*)

• María Vila, President, Fenin

17:00-19:00 Workshop

The oncampus participants will be distributed in groups that will debate different topics of the program. The organization will assign the participants to the groups to ensure a balance of representation of companies, sectors and functions that helps enrich the debate. The conclusions of each working group will be presented to all the participants in the final phase of the workshop.

* Sessions will be in English & Spanish.  There will be simultaneous translation.

WHO IS WHO

Prof. Núria Mas
https://www.iese.edu/faculty-research/faculty/nuria-mas/

Prof. Núria Mas

IESE Business School

Academic Chair

Industry Meetings
Iñaki Moreno

Iñaki Moreno

Partner, Deloitte Spain Life Science & Healthcare Leader

Coorganizer of the Meeting

Industry Meetings
Carolina Aguilar

Carolina Aguilar

CEO & Co-Founder, INBRAIN Neuroelectronics

Speaker

Industry Meetings
Jordi Amblás

Jordi Amblás

Departament de Salut, Generalitat de Catalunya

Speaker

Industry Meetings
Ignasi Biosca

Ignasi Biosca

CEO, Reig Jofre

Speaker

Industry Meetings
Dr. Josep Ma Campistol

Dr. Josep Ma Campistol

Director General, Hospital Clínic

Speaker

Industry Meetings
Dra. Ma. Ángeles García Rescalvo

Dra. Ma. Ángeles García Rescalvo

Gerente, Hospital Universitario Virgen de las Nieves, Granada

Speaker

Industry Meetings
Francesc Iglesias

Francesc Iglesias

Deputy Director, Institut Catalá de Salut

Speaker

Industry Meetings
Julian Isla

Julian Isla

Microsoft

Speaker

Industry Meetings
Peter Plöeger

Peter Plöeger

CEO Boehringer Ingelheim Spain

Speaker

Industry Meetings
Prof. Jaume Ribera
https://www.iese.edu/faculty-research/faculty/jaume-ribera/

Prof. Jaume Ribera

IESE Business School

Speaker

Industry Meetings
Benigno Rosón

Benigno Rosón

Subdirección de Sistemas y Tecnologías de la Información, SERGAS

Speaker

Industry Meetings
Josep Ll. Sanfeliu

Josep Ll. Sanfeliu

Managing Partner, Asabys Partners

Speaker

Industry Meetings
Angela Spatharau

Angela Spatharau

EMEA Leader, Healthcare and Life Sciences, IBM Consulting

Speaker

Industry Meetings
Javier Urzay

Javier Urzay

Deputy General Director, Farmaindustria

Speaker

Industry Meetings
Bernardo Valdivieso

Bernardo Valdivieso

Director Planificación en Departamento Salud de Valencia, LA FE

Speaker

Industry Meetings
María Vila

María Vila

President, Fenin

Speaker

Industry Meetings

April 6, 2022

IESE Barcelona

CAN WE HELP YOU WITH THIS MEETING?

Claudia Escobar
IESE Industry Meetings
tel: +34 93 253 43 36

FEES

The 28 IESE Healthcare Meeting will be held on IESE Barcelona
The number of participants on campus will be limited due to Covid restrictions, so we encourage to register as soon as possible.

The fees for this meeting:

GENERAL FEES

On Campus: € 1,000
Online: € 200

ALUMNI FEES

On Campus: € 900
Online: € 200

MEMBER FEES

On Campus: € 700
Online: Free

INDUSTRY INSIGHTS

2022 – Byte-Medicine: The Revolution of Technology and Medicine

2020 – Life Sciences: The engine for the recovery after COVID-19

2019 – Healthcare from the future is integrated & data-driven

PREVIOUS EDITIONS

2021 · Life sciences: the engine for the recovery after COVID-19
2019 · Rising to the Challenge: Healthcare First
2018 · Working for a healthy society
2017 · Building a Sustainable Healthcare Model
2016 · Towards Value-Based Healthcare
2015 · Innovation for the New Healthcare Era
2014 · Propelling Change
2013 · Making Patient-Centric Care Happen
2012 · Value Creation and Value Sharing
2011 · Toward a Change of Model
2010 · The Healthcare Industry in 2020
2009 · Toward a New Model of Industry (Pharma) / Recognizing Value (Healthcare)
2008 · Betting on the Sector (Pharma) / Innovating With Responsibility (Healthcare)
2007 · The Global Opportunity
2006 · Contributing More (Pharma) / The Value of Technology (Healthcare)
2005 · Healing Under Pressure
2004 · Rethinking Health
2003 · Health Technologies and the Management of Health Budgets
2002 · Key Variables for Consideration
2001 · Whither the Spanish Health System?
2000 · The Market for Medical Devices in the European Union
1999 · New Millennium, New Challenges
1998 · Health Reform in Practice: New Ways to Buy and Sell
1997 · Economic Limits of Health Since 1998
1996 · Spanish Health: Reality, Change and Adjustment
1995 · Present and Future
1994 · Building From the Crisis

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