Wednesday, October 9, 2019

08:30-09:00Welcome and Registration
09:00-10:00Generating Value Through AI
• Introduction: Prof. Joan E. Ricart, Academic Director of the Meeting, IESE
• Keynote speaker: Prof. Javier Zamora, Academic Director of the Meeting, IESE
Digital Transformation in the Spanish Digital Ecosystem
Survey IESE-PENTEO on Digital Transformation.
• José Luis Pérez Tejada, Director of Analysis Barcelona, PENTEO
10:00-11:15Understanding and Teaming up with the Connected Client
• Lourdes de la Sota, VX Customer Journey Director, SEAT
• Pedro Esquivias, Chief Customer Officer, Tendam Global Fashion Retail
• Pere Nebot, CIO, CaixaBank
Moderator: Prof. Javier Zamora, IESE
11:45-13:00Creating and Sustaining Competitive Advantage
• Richard Benjamins, Data and AI Ambassador, Telefonica
• Carlos Gavilanes, Industry Strategy, GSMA
• Carmen Mateas, Founding Partner, Mateas Lawyers (Madrid)
Moderator: Pedro Herrera, Founder and General Manager, NovaQuality
13:15-14:30Business Model Design
• Bosco Aranguren, Head of Digital Channels, Vodafone
• Elena Gil, CEO at LUCA, Telefónica
• Jesús Villacorta, Strategy & New Ventures Director, Orange Spain
Moderator: Prof. Joan E. Ricart, IESE
14:45-15:30Networking Lunch