Program

Barcelona, October 26
IESE Business School

9:00-9:30OPENING SESSION
● Prof. Franz Heukamp, Dean, IESE Business School
● Prof. Núria Mas, Chair of the Meeting, IESE Business School
● Prof. Pedro Nueno, Founding Chair of the Meeting, IESE Business School
● Cándido Pérez, Partner, Head of Infrastructure, Transport, Government and Health, KPMG in Spain
● Enrique Álvarez, Vice President, FENIN
9:30-10:00ECONOMICS AND HEALTHCARE
Prof. Núria Mas will analyze the world economic trends for the academic course 2017-2018 and she will reflect on their implications for the sustainability of our healthcare systems
● Prof. Núria Mas, IESE Business School
10:00-11:30BUSINESS MODELS FOR SUSTAINABLE HEALTHCARE
The shift to value-based healthcare is inevitable. Life science companies and health care providers are being forced to re-examine their value proposition and look for new business models, many of them requiring large-scale collaborations across many partners. What works best when trying to get payers, providers and patients on board?
● Dr. Manel del Castillo, CEO, Hospital Sant Joan de Déu (Children’s Hospital), Barcelona
● Josep Santacreu, CEO, DKV Seguros
● Stephanos Tsamousis, General Manager, Roche Farma Spain
Moderator: Cándido Pérez, Partner KPMG Spain
11:30-12:00Coffee break
12:00-12:45HEALTH 4.0 WHAT DOES THE FUTURE HOLD?
Digital health is bringing healthcare to our fingertips. Are we ready for this? As more individual data goes digital, healthcare stakeholders have access to promising new knowledge, but, how can healthcare stakeholders make the most of it? How will the healthcare market change? Who will play a central role: non-traditional players or traditional players leveraging their knowledge and expertise?
● Diego Esteban, Partner, Russell Reynolds
● Miquel Montero, CEO, Atomian
Moderator: Prof. Pedro Nueno, IESE Business School
12:45-13:30KEYNOTE: SUSTAINABLE INNOVATION: AN OXYMORON?
● Joaquin Duato, Worldwide Chairman, Pharmaceuticals, Johnson & Johnson
Moderator: Prof. Núria Mas, IESE Business School
13:30-14:45Lunch
14:45-15:45INNOVATION
What is the future of devices in health? Genomics, precision medicine, biomarkers, healthcare solutions are quickly evolving. The future will inevitably involve medical robots. How can we make them attuned with keeping the “care” in healthcare? How can we make them compatible with a sustainable healthcare system?
● John M. Collins, Chief Operating Officer, CIMIT, Consortia for improving Medicine with Innovation and Technology, Boston
● Dr. Bhushan Hardas, CSO & Executive Vice President of R&D, Almirall
Moderator: Prof. Núria Mas, IESE Business School
15:45-16:00Break
16:00-17:00COMMUNICATION IN A PATIENT CENTRIC VALUE-BASED HEALTHCARE SYSTEM
Changes in healthcare are occurring very rapidly. Concepts such as prioritization, looking for value, patient empowerment, the role of prevention… are becoming central. How can we manage change? Everyone involved wants to understand why change is happening and how they will be affected. A clear communication is key for a successful transformation to take place. Can we find a common ground for debate?
● Dr. José Miguel Cisneros, Director programa PIRASOA, Director de la Unidad Clínica de Enfermedades Infecciosas, Microbiología y Medicina Preventiva, Hospital Universitario Virgen del Rocío de Sevilla
● María Vila, Regional Vice President Spain & Portugal, Medtronic
Moderator: Prof. Núria Mas, IESE Business School
17:00-17:30REGULATORY INITIATIVES TO FACILITATE ACCESS TO INNOVATION
What is the perspective of the policy makers? Which are the main regulatory changes that will affect the early adoption of innovation in European healthcare systems?
● Dr. Arantxa Sancho, MD. Clinical Pharmacologist, Scientific expert AEMPS-EMA, Ex-CHMP, Instituto de Investigación Sanitaria Puerta de Hierro, Majadahonda, Madrid
Moderator: Prof. Núria Mas, IESE Business School
17:30-17:40FINAL REFLECTIONS
● Prof. Núria Mas, Chair of the Meeting, IESE Business School
● Cándido Pérez, Partner, Head of Infrastructure, Transport, Government and Health, KPMG in Spain
17:40CLOSING SESSION
● Humberto Arnés, General Manager, Farmaindustria

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